Knowledge Sharing,Internet Embedding And Farmers’ Adoption Of Green Production Technology

Agricultural green transformation is not only an important link to promote the highquality development of agriculture,but also an inevitable choice to build an agricultural power.Both the “two-carbon” strategy goal and the Party’s twenty major reports put forward new requirements for the green development of agriculture,emphasizing the harmonious coexistence between man and nature.At present,the contradiction between the increasingly improved living standard and the rising consumption demand for high-quality agricultural products and the extensive agricultural development mode continues to escalate.It is urgent to promote the transformation of agricultural production from “quantity” to “quality” and promote the comprehensive green transformation of economic and social development.As the main body of production decision-making,the change of farmers’ production behavior is very important for the realization of the goal of agricultural green transformation.However,due to the “information dilemma”,farmers’ access to external knowledge and technology is limited,and the traditional smallholder economic thought still dominates our agricultural production.Modern agriculture has a problem with excessive use of chemical fertilizers and pesticides,as well as improper disposal of manure.lead to increasingly prominent agricultural resources and environmental problems.It not only severely limits the improvement of farmers’ production capacity,but also hinders the process of building an agricultural power and advancing agricultural and rural modernization.With the development and promotion of modern Internet,knowledge has gradually become an important resource factor to optimize farmers’ production capacity.So,can knowledge economy empower farmers’ green production behavior? What role does the Internet play in the decision-making of farmers’ green production behavior? Can the integration of the Internet and the knowledge economy have a transformative effect on the way farmers think and act,so as to realize the green production transformation of farmers?In order to further explore the above issues,This paper proposes a new approach to knowledge sharing by dividing it into three dimensions,drawing on principles from knowledge management theory,social network theory,information asymmetry theory,and planned behavior theory.and constructs a theoretical analysis framework that knowledge sharing and Internet embedding influence the implementation of farmers’ green production behavior.669 farmers in Sichuan Province are taken as empirical research objects.The influence of knowledge sharing and Internet embedding on farmers’ green production behavior was empirically analyzed by using propensity score matching model and ordered logit model.This paper draws the following conclusions:(1)Knowledge is exchanged and transferred among the three dimensions of sharing intention,sharing channel and sharing behavior,so as to promote the absorption and application of green knowledge by farmers and drive the green production of farmers.Moreover,the influence of knowledge sharing behavior on different green production behaviors and different household groups is heterogeneous.(2)Internet embedding is highly positively correlated with farmers’ green production behavior.(3)Internet use complements traditional knowledge sharing channels in improving farmers’ green production behavior.However,high Internet embedding may substitute traditional channels.Based on the above conclusions,this paper puts forward the following suggestions:(1)Improve the rural social knowledge sharing environment and improve the green production and management level of farmers.(2)Strengthen the role of the Internet sharing platform,and form an agricultural sharing ecosystem featuring joint construction,sharing and winwin results.(3)Strengthen the guidance and support of the government,comprehensively support and guide the green transformation of agricultural production.