| Traditional auspicious paper cutting is a combination of material life and spiritual life of people of all ethnic groups,which contains rich ethnic spirit and folk culture.In the age of picture reading,as an effective way to spread traditional culture,the time,space and dynamic characteristics of images can effectively excavate the cultural connotation and cultural metaphor of traditional auspicious paper cutting.In the context of the lack of connotation and resonance of traditional auspicious paper cutting art works,the thematic and emotional presentation of image narration can make it easier for the audience to obtain cultural perception and emotional resonance,effectively improve the emotional experience of users,so as to realize the inheritance and innovation of traditional auspicious paper cutting culture.In the visual context,starting from the perspective of image narration,this paper takes traditional auspicious paper cutting as the research object,studies the origin,development,characteristics,meaning and other aspects of traditional auspicious paper cutting,combs out the artistic language,artistic image,artistic implication,visual cognition and emotional attitude of traditional auspicious paper cutting,and expounds its cultural metaphorical characteristics.Combining with the time,space and episodic features of image narration,this paper analyzes the innovative design elements and design principles of traditional auspicious paper cutting from the three perspectives of theme,plot and situation.From the narrative image theme,narrative image content,connotation deduction method,visual expression method,creation method,communication strategy,summed up the traditional auspicious paper cutting innovation design strategy.This paper hopes to explore the connotation and intrinsic value of traditional auspicious paper cutting culture,as well as the research on the common with image narrative theory,broaden the perception channel of traditional auspicious paper cutting culture,and provide theoretical basis for the inheritance and innovative development of traditional auspicious paper cutting in the contemporary. |