Research On Green Investment Decision Of Agricultural Supply Chain Under Revenue-sharing Contract With Or Without Bargaining

During the 14 th Five Year Plan period,the country has paid more attention to the green development of agriculture.The realization of green agricultural development depends on the supply chain of agricultural products that adapt to economic development and ecological protection.Promoting the green development of the agricultural supply chain is of great significance for promoting the green transformation of agricultural development methods.With the rapid development of economy and society,consumers also put forward higher requirements for the quality of agricultural products,not only in terms of freshness,but also in terms of green degree.However,in the traditional supply chain of agricultural products,enterprises at all nodes do not have enough power to make green investment.How to maximize enterprise benefits and the level of green investment in the supply chain management has become a key issue.In this regard,this thesis studies the impact of the revenue-sharing contract with or without bargaining on the green investment level,pricing and profit of the agricultural supply chain,and the sensitivity effect of its impact on consumer green preferences.It provides basis for green cooperation decision-making of agricultural supply chain,and provides feasible ideas for promoting green development of agriculture.Firstly,the article studies the impact of revenue sharing contracts without bargaining on green investment decisions in agricultural supply chains and their sensitivity to consumer green preferences.It is found that revenue sharing contracts without bargain-ing can effectively improve the level of green investment in agricultural supply chains,reduce pricing,and enhance the system profits,achieving Pareto improvement.Moreover,consumer green preferences expand the promotion role of revenue sharing contracts in improving the green level and system profits of agricultural supply chains.Then,the article studies the impact of revenue sharing contracts with bargaining on green investment decisions in agricultural supply chains and their sensitivity to consumer green preferences.By considering the impact of bargaining behavior on decision-making during the process of reaching a sharing contract,it is found that revenue sharing contracts with bargaining can also effectively improve the green investment level,reduce pricing,and enhance the system profits.Moreover,consumer green preferences expand the promotion role of revenue sharing contracts with bargaining in improving the green level and system profits of agricultural supply chains.Finally,the article studies the comparison of revenue sharing contracts with and without bargaining on green investment decisions in agricultural supply chains.By comparing the differences in green investment decisions,profits,and other equilibrium results between the two parties after bargaining around the sharing ratio,as well as the sensitivity differences to consumer green preferences after contract coordination,it is found that bilateral bargaining can improve the green investment level in agricultural products,reduce pricing,and improve the system profits,and consumer green preferences expand the role of bargaining in promoting the green investment level in agricultural products and the system profits.Then,the effectiveness of the contract and the correctness of the conclusions were verified through numerical analysis.