Research On Fashion Custom Design Method Based On Digital Technology

With the proposal of Industry 4.0 and "Made in China 2025",all walks of life in China have accelerated the process of digital transformation,and the garment customization industry has also entered the era of digital technology integration and innovation.New digital technologies such as three-dimensional volume,automatic plate making,virtual clothing modeling,intelligent clothing customization system have emerged to enable the custom design and production practice of clothing.Through data collection and combing,it is found that the research on the application of digital technology in custom fashion design ignores the compatibility and collaboration between technology and design,and fails to build a complete digital technology-enabled method path for custom fashion design.There are problems such as weak perception of customization needs,low consumer participation,undiversified customization categories,and imperfect customization process.It is impossible to provide targeted and consistent guidance to the fashion custom design method based on digital technology.In view of the existing problems,the following researches are proposed: Chapter 1,combing the research background and current situation at home and abroad,using interdisciplinary research,case research and project practice as the main research methods,proposing the research content and innovation points,summarizing and integrating in the form of charts.Chapter two summarizes relevant theories,describes the definition,essence and characteristics of digital technology,extracts four customized fashion design methods according to the classification and characteristics of clothing customization,and summarizes the realization path of integrating digital technology into design and development.Chapter 3analyzes the feasibility and advantages of combining digital technology with custom fashion design based on macro factors such as industrial scale,policies and consumer groups,and selects representative clothing technology enterprises to analyze their digital innovation in customization design collaboration,customization plate making,customization process and service experience.Reflect and summarize the existing problems and entry points of digital fashion custom design method.In Chapter 4,five design principles of digital clothing customization are summarized in view of current problems,and the design theory based on double drill model(discovery period,definition period,development period and delivery period)is proposed,which integrates the development process of clothing customization design.The three-stage innovation process of customized clothing design based on digital technology is summarized and constructed,which includes "demand identification of customized objects","design collaboration of customized processes" and "delivery service of customized products".The process of customized clothing plate making is selected as the specific digital technology innovation practice of customized digital clothing design method,and the technical feasibility analysis is carried out around parametric plate making.Chapter 5:Carried out school-enterprise cooperation project of "Parametric plate-making and digital clothing customization" with Hongdou Industrial Internet Co.,LTD.,and integrated the cooperatively developed parametric plate-making technology into the innovative process of digital clothing customization design obtained from the research,and actually applied it into the digital clothing customization business of Hongdou Industrial Internet Co.,LTD.,to verify its commercial feasibility.Chapter 6 analyzes and summarizes the innovation and shortcomings of the research results,so as to guide further research in the future.The innovation essence of fashion custom design method based on digital technology is to integrate digital technology into the process of fashion custom design.Through multi-dimensional comprehensive subdivision of custom object,custom demand,custom design innovation,custom experience and service,a closed-loop system of digital fashion custom design based on the theory of double drill model is proposed.To construct the fashion custom design method based on digital technology from consumer perception intelligence to application intelligence.It is hoped to provide some theoretical guidance and practical operation scheme for product design and brand construction in our garment customization industry under the background of digital transformation,improve the added value and competitiveness of our garment customization brands,and promote the sustainable development of the overall pattern of garment customization.