Marketing Strategy Of BiuBiu Tampon In Qingdao

China’s market is changing at an amazing speed daily.China’s total retail sales of consumer goods increased steadily from 33.2 trillion yuan in 2016 to 39.2 trillion yuan in2020.With the increasing economic independence and income of female consumers in China,the consumer demand for personal hygiene products in the female consumer market is also increasing.As a kind of female hygiene products introduced from Europe and the United States,tampons start to make a figure in the Chinese market.Compared with the global tampon market,China’s tampon market is emerging and growing strongly.Enterprises from all over the world have seized the Chinese market,which has brought a strong impact on national brands.There are still relatively few suppliers of ethnic private label tampons,and the brand recognition is not high.International brands have seized our market,to the national brand with strong competitive pressure.Faced with a strong follow-up market,the tampon market has become the focus of many brands.Biu Biu tampon as a national brand in China in the face of a huge potential market,how to quickly occupy the market,become the market leader,which requires enterprises to in-depth analysis of the market,scientific development of marketing strategies.As an emerging national brand,Biu Biu tampon takes Qingdao area as its production base.It is in urgent need of opening up the market,setting up the brand image and winning the favor of consumers.Therefore,it is of great importance and necessity to study its marketing strategy in Qingdao.This thesis takes the product "Biu Biu Tampon" of Qingdao Youjia Health Technology Co.,Ltd.as the research object,it combs and summarizes the existing marketing strategy related theories,and has a certain concept of the relevant basic theories.Then,the enterprise and its development process are introduced,the current target market of the enterprise is briefly described,and the current marketing strategy of Biu Biu tampon is analyzed.And then,combined with the marketing strategy theory of product strategy,brand strategy,pricing strategy,channel strategy to develop a questionnaire,after the analysis of the survey results found that the existing marketing strategy has many problems.And carried on the investigation to get the product package combination is single,the pricing strategy is simple,the channel system is not perfect,the promotion method is simple and so on,and carried on the analysis.Then,aiming at these problems,this thesis analyzes the marketing environment of Biu Biu tampon in Qingdao,including the opportunities and threats of the macro marketing environment and the advantages and disadvantages of the micro marketing environment.Based on these analyses,this thesis systematically proposes the improvement of marketing strategies,such as product,price,channel and promotion,from the perspective of 4P.Finally,it puts forward the safeguard measures in order to provide reference suggestions for our company and more related enterprises.