Research On The Motivation And Effect Of Yaoji Technology’s Acquisition Of Big Fish Athletics

In the 21st century,with the rapid development of the global economy and technology,the Internet plays an important role in people’s life.Internet enterprise mergers and acquisitions have become an important way for its development.However,the motives and effects of mergers and acquisitions are different,which deserves further study.As the leader of my country’s poker manufacturing industry,Yaoji Technology has successfully achieved strategic transformation through the acquisition of the Internet company Big Fish Competition under the situation of increasingly saturated market.The summary of its M&A motivation and effect can provide information for other similar companies’ Internet M&A.reference,so this paper chooses this topic.The full text is divided into six chapters:The first part is the introduction,which mainly introduces the research background and significance of this paper,domestic and foreign literature review,research ideas,methods,framework and the main research results of the paper.The second part is the theoretical basis of development strategy,strategic transformation and corporate mergers and acquisitions.First,it explains the relevant definitions of development strategy and strategic transformation theory;then it clarifies the motivation of mergers and acquisitions,and explains the theory of payment methods for mergers and acquisitions.Some of the concepts of the company are defined;secondly,it introduces the theory of enterprise mergers and acquisitions;finally,it expounds the rules and regulations of our country’s enterprises.The third part is a case study,citing the case of Yaoji Technology’s acquisition of Big Fish Sports for analysis.It first introduces the background of Yaoji Technology’s acquisition of Big Fish Sports and the situation of Yaoji Technology,and then introduces the acquired party and the process of the merger in this case.The fourth part is the actual analysis of the reasons for the mergers and acquisitions of the above cases.Through the research and analysis of Yaoji Technology’s stock value,profitability,strategic development,etc.,it is concluded that Yaoji Technology is the reason for increasing the stock value and enhancing the profitability.Take an acquisition.The fifth part is to analyze the effect of Yaoji Technology’s acquisition,mainly to analyze Yaoji Technology’s market response and financial performance.Profitability is enhanced and stocks are recognized by the market.The sixth part is the conclusion and outlook.Through the above case analysis,through the analysis of the motives and effects of Yaoji Technology’s acquisition,it draws the conclusion that Yaoji Technology’s acquisition motivation and post-merger performance are presented.This paper takes Yaoji Technology’s acquisition of Big Fish Sports as an example,analyzes the reasons for the merger,compares the data before and after the merger,and summarizes the effects.In conclusion,it proves that the choice of acquisition is successful,and it can provide some reference and reference for enterprises to choose the motives of M&A and the performance after M&A.