Study On The Impact Of Quantified Carbon Emission Information On Tourists’ Willingness To Participate In Carbon Offset

A large amount of emissions of greenhouse gases have brought serious environmental threats,and the frequency of extreme weather has gradually increased.At the same time,people’s living standards are also facing important environmental protection issues.On September 22,2020,General Secretary Xi Jinping proposed the first time in the general debate of the 75 th UN General Assembly.However,in order to achieve this goal,more and more powerful actions are needed.Both the government,the enterprise,and the individual play an important role and need to take responsibility.However,there is currently a more serious phenomenon in my country that is not the popularity of carbon neutrality and carbon compensation.Many people do not realize their responsibilities,so how to further increase the carbon neutralization and consciousness of individuals and the willingness to compensate carbon compensation.In recent years,research on carbon neutralization and tourism has gradually increased,but research is still mainly concentrated in the aspects of low-carbon development,rural tourism,ecological protection,and low-carbon economy.The behavior of the consumers has also been studied,and some studies have studied the influencing factors of individuals participating in carbon neutralization and carbon compensation.But in general,there are currently fewer studies from the perspective of carbon exchange and carbon compensation,and they did not realize that consumers are actually not high or willing to understand the degree of understanding of carbon neutralization and carbon compensation.Therefore,this article borrows the means of quantification,introduces the two-factor theory of persuasive theory,emotion-behavior,and tries to discuss how to better display carbon emissions information,improve the individual’s awareness of carbon emission behavior and stimulate the individual’s environmental emotions.This article determines the theoretical framework and research assumptions of this study by combing and summarizing relevant literature and theory.This article uses experimental methods for receipt collection,and uses SPSS26.0 with its plug-in Process macro program for descriptive statistical analysis,single factors Anova test,single-variable square analysis and other methods to test assumptions.This article conducts three experiments,namely the main effect inspection(the effect of quantitative carbon emissions information on carbon compensation willingness),intermediary effect test(the intermediary role between environmental emotions in quantitated carbon emission information and carbon compensation willingness),adjustment effect inspection(information framework for regulating the adjustment of carbon emissions information and environmental emotions).Finally,in the scenario of quantitated and non-quantitated carbon emissions information,this article studies different environmental emotions(expected pride,behavior guilt)to receive different information frameworks(preserved frameworks,consumption frameworks),and eventually cause the degree of carbon compensation willingness.According to the research results of this article,we found that quantitated(vs.non-quantitated)carbon emissions information can more stimulate individual environmental emotions,thereby increasing the willingness of carbon compensation.Under the consumption framework,quantitated(vs.non-quantitated)carbon emissions information can be more stimulate individual behavior guilt.Under the preservation framework,quantitated(vs.non-quantitated)carbon emissions information can more stimulate the individual’s expectations.At the same time,both environmental emotions are affecting individual carbon deduction willingness.According to the above conclusions,different carbon emissions information will have different impact and internal impact mechanisms on information receivers.To a certain extent,it is supplemented with the research of carbon compensation in the tourism sector,and also provides practical significance for future management and achievement of carbon neutrality in tourist attractions.When the scenic area is committed to achieving dual carbon targets,in the process of displaying carbon emissions information to tourists,the scenic area should use more objective tools,such as carbon emissions calculators.