Research On The Optimization Of Marketing Strategy Of HW Trendy Toys

In recent years,the development of the national economy has been relatively stable,the development trend of cultural brands has become more and more sought after,the overall speed is relatively fast,and in terms of spiritual needs,the proportion of consumers consuming is getting higher and higher.According to i Research’s research report,through the core group of consumption upgrading to understand the latest consumer trends and needs,one of the typical epitomes is the trend toy industry.The industry has been developing for about a decade so far,and it is still in a high-speed development stage.However,due to the influx of a large number of brand parties,product quality standards are not uniform,resulting in more and more obvious defects in all aspects of the industry.HW is a trendy toy brand management company,as an emerging brand after the development of recent years,has formed an incubation operator of trendy play brand IP.And also established a comprehensive operation platform,the platform has become an important marketing channel for the trendy play brand,but it has also caused some problems.For example,problems such as insufficient product chain richness,insufficient IP operation capabilities,and inaccurate target market positioning have also made the development of HW trendy toys brand also fall into difficulties.The main content of this paper is to analyze the application and current situation of HW trendy play marketing strategy,so as to formulate an optimization strategy that is conducive to the development of HW trendy toys.Firstly,the research background and significance of this paper are expounded,and the writing methods and ideas of this paper are sorted out.Secondly,focusing on the marketing research of the trendy game industry,theoretical elaboration and literature review are carried out;Then,through the background data of HW online Taobao store data to analyze its business status and marketing situation,and then use the questionnaire survey method to expand the behavior status of trendy play consumers to analyze the specific problems in the current situation of HW trendy toys marketing: such as unclear market positioning,high product production costs,imperfect channel construction,etc.Then,starting from the strategic marketing STP theory,the problem analysis and conclusion of the segmentation range,target consumer group and market positioning of the HW trendy toys marketing market are carried out,and then the strategy is optimized.At the same time,combined with the 4P marketing theory and the 4C marketing theory,the marketing mix strategy optimization of HW trendy toys was formulated.And from the three aspects of organization,personnel and management system,the guarantee measures for the effective implementation of marketing optimization strategy are proposed.This paper puts forward an optimization plan for the overall business strategy of HW trendy toys,and also puts forward a reference value for the development of the trendy toys brand,and also has reference significance for the development of the entire trendy toys industry.