The Research On Optimization For The Oversea Technical Service Process Of W Chemical Company

In recent years,the global political and economic environment has undergone tremendous changes.The China-USA trade war and Covid-19 pandemic have caused a huge impact on the global supply chain.Countries are attempting to balance their supply chain,which accelerate the transfer of manufacturing industry in China.Meanwhile,the Chinese manufacturing industry,which has strong competitiveness,is also actively promoting globalization to do investment in oversea market.W Chemical Company is a leading enterprise in the polyurethane industry in China.It is important to seize the opportunity of supply chain rebuilding,and actively serve the downstream industries in oversea markets by providing the products and services of the company.And efficient technical services are one of the core elements to support downstream customers in oversea markets.The thesis aims to study how to build an efficient overseas technical service process,quickly respond to the needs of product and service from oversea customers,enhance customers’ satisfaction with good solutions and technical service,then achieve the company’s strategy of globalization.In current stage,although the overseas technical service process has been founded,there are still many defects.The organizational structure is relatively complicated,the technical service engineer has to report to multiple directions;the technical backgrounds of every technical personnel are diverse and their skill level varies.The difference of cultural background and educational backgrounds is huge.These deficiencies require hard work to solve the efficient overseas technical service process.This article attempts to use various theoretical knowledge in the MBA course system,such as international business management theory,performance management theory,etc.,to profoundly analyze the characteristics and deficiencies of the current technical service process,find the optimization plan.Making the guarantee scheme for the implementation of the optimization plan,aiming at establishment of an high efficient overseas technical service process to provide customers with excellent products and services,so as to support W Chemistry’s globalization strategy.The construction of the technical service process needs to pay attention to the company’s resources input and allocation methods,the coordination and division between different departments,in order to more efficiently respond to customer service needs,ensure that our products are well and steadily used in the customers,and the performance is excellent to build high competitiveness in the market.