Research On Performance Evaluation Of China Jinmao From ESG Perspective

China’s economic development is currently in a critical period of transition from rapid economic development to high-quality development,and sustainable development is gradually becoming a new direction for corporate transformation.ESG,which focuses on environmental,social and corporate governance,is the way for enterprises to achieve sustainable development.In the context of the worldwide consensus on sustainable development and the widespread attention to ESG concept,it is particularly important to build a performance evaluation system from ESG perspective.In the process of combing the relevant literature,we found that most of the existing performance evaluation studies on non-financial indicators are conducted from the perspective of corporate social responsibility,and there are relatively few studies on performance evaluation based on ESG.Therefore,this paper constructs a performance evaluation system under the ESG perspective by integrating environmental,social and corporate governance into the traditional corporate performance evaluation to comprehensively measure the competitiveness and sustainability of company development.Real estate is a basic industry of China’s national economy and one of the key areas of carbon emissions.ESG also provides a new way of thinking for real estate enterprises to pursue sustainable development.This paper first defines ESG and corporate performance evaluation,and clarifies the roles of sustainability theory,signaling theory,and stakeholder theory in the ESG concept.Secondly,it takes China Jinmao as the research object to understand China Jinmao’s sustainable development strategy and ESG practice,and clarifies the necessity of China Jinmao to build a performance evaluation system under ESG perspective.Based on the current research on corporate performance evaluation by domestic and foreign scholars,guidelines,evaluation standards and relevant policies organized by various authoritative institutions,and combined with China Jinmao’s own reference disclosure guidelines,the performance evaluation system of China Jinmao under ESG perspective is constructed.Finally,the CRITIC assignment method is used to confirm the weights,and the gray correlation analysis is used to derive the gray correlation degree and calculate the performance score.In analyzing the performance evaluation results,it is found that: the environmental performance of China Jinmao decreases year by year from 2017 to 2021 due to the expansion of scale;the social dimension and corporate governance dimension perform well,which indicates that China Jinmao is continuously strengthening its social responsibility awareness and improve the internal governance structure of the company;the financial dimension is different from the downward trend of 2017-2020,but the performance score of financial dimension of China Jinmao increases in2021,and the financial status is good,facing the situation that the overall net profit margin of the industry is decreasing,China Jinmao keeps seeking ways to expand the total profit and accelerate the transformation.Through the above analysis,countermeasure suggestions are given in three aspects: improving environmental management system,transforming development thinking and unifying and improving corporate ESG information disclosure as soon as possible.It is hoped that the construction of corporate performance evaluation system from ESG perspective can broaden the vision of corporate performance evaluation and at the same time,promote the enterprises to improve their own ESG management,enhance corporate value and achieve sustainable development.