Research On Marketing Strategy Of NWK Aluminum Profile Company

In recent years,China has become the world’s largest producer and consumer of aluminum.In 2018,China accounted for about 37 million tons of global aluminum production of about 65 million tons,accounting for 56% of global production.NWK Aluminum Profile Company is one of the earliest manufacturers of aluminum profiles in Chinese mainland.After decades of development,has accumulated a higher brand reputation.In recent years,operating income has continued to grow at a high rate.Among them,aluminum production scale and operating income scale in the whole company accounted for more than 70%,aluminum business whether in the financial contribution or strategic marketing planning have played a pivotal role.After years of development,NWK aluminum company’s operating income in recent years,with a year-on-year average growth rate of more than 20% of the high-speed growth.But in recent years,after reaching the peak,the profit rate stopped growing and showed a downward trend year by year.Therefore,it is urgent for NWK aluminum extrusion company to develop effective market competition strategies to stop the decline of profit margin and realize its continuous growth.Based on the fully research summary of aluminum processing and marketing at home and abroad,marketing strategy and research results at home and abroad for reference,based on oligopoly competition characteristics of aluminum processing industry,put forward the NWK aluminum enterprises in the present era background of aluminum market marketing strategy plan,the strategy for NWK aluminum company marketing difficulties need to overcome by itself,With a certain degree of authenticity and implementability,it can enrich the research field of aluminum profile marketing strategy under the current pattern to a certain extent,and also provide reference for other enterprises in related industries to improve their marketing strategies.Starting from the background and current situation of NWK aluminum profile company at home and abroad,this paper summarizes and analyzes the situation of NWK aluminum profile company and its marketing strategy.And the enterprise resources,enterprise capabilities,core competitiveness,internal strengths and weaknesses,macro environment and aluminum profile industry environment of NWK aluminum profile company are comprehensively analyzed.With the help of SWOT comprehensive analysis,the marketing strategy of NWK aluminum profile company’s industry development is put forward,and the segmentation and selection of the company’s marketing strategy is formulated.Product strategy,price strategy,product channel strategy,promotion strategy,and on this basis to study and develop NWK aluminum company’s continuous safeguard measures,marketing safeguard measures,to ensure the realization of NWK aluminum company’s marketing strategic objectives.