The Sustainable Development Of Tourism In Ecologically Fragile Areas From The Perspective Of Stakeholders

As a supplement to the tourism function and an extension of tourism activities,festival tourism is a platform for participants to enjoy,wild and release their emotions.It’s a hot research topic of tourism management.Sustainable development has been mentioned many times in the Party’s twenty major reports,and festival tourism also needs sustainable development.It has both theoretical and practical significance.As a typical representative of festival tourism in ecologically fragile areas,Alxa League of Heroes has been successfully held for 16 sessions up to now,with wide visibility and more participants.Its specific theme,high benefits and participants’ recognition make it an object to be imitated,and a trend of participants diverting gradually appears.The author believes that in order to ensure the sustainable development of Alxa League of Heroes,it is necessary to understand the demands of stakeholders and balance the interests of all parties comprehensively,which is the top priority to promote the sustainable development of festival tourism in ecologically fragile areas.Taking the Alxa League of Heroes as an example,this paper divides the major stakeholders of event tourism in ecologically fragile areas into core stakeholders,strategic stakeholders and marginal stakeholders,and focuses on the core stakeholders’ demands to build a DSR model of sustainable development of event tourism in ecologically fragile areas.Through the analysis of the model,the sustainable development index of event tourism in ecologically fragile areas is gradually formed.By using analytic hierarchy process(AHP),the sustainable development indicators are ranked and compared by importance and actual perception,so as to find out the advantages and disadvantages of sustainable development in ecologically fragile areas.Based on the conclusions,development suggestions are given from the perspective of core stakeholders.