A Study On The Marketing Strategy Of Green Loans For MS Bank In The Context Of Transforming Econnomy Of China

China is entering a new stage to achieve more efficient economic growth.Therefore,the government will focus on the construction of ecological civilization and strive to achieve the green,sustainable and low-carbon development goals.The Fifth Plenary Session of the 18th CPC Central Committee combined "green" and "innovation,openness,coordination and sharing" into "five development concepts" in an unprecedented innovative way,and opened a new era.The banking industry should pay more attention to the development trend of industry and market,and strive to optimize the credit structure.In this new era,the credit standards have changed greatly,and higher requirements have been put forward for the transformation and upgrading of enterprises.With the rapid development of the global economy,the tertiary industry has also ushered in unprecedented opportunities,but also faced many challenges.How to effectively promote the sustainable development of the economy has become an important issue currently facing.Developing green credit by banks can not only improve their ability to shoulder social responsibilities and protect the environment,but also facilitate the green transformation of the Canadian economy,promote technological progress in energy conservation and emission reduction,and boost the coordinated,healthy and sustainable development of the economy.This paper aims to explore the concept,theory and practice of green credit of MS Bank,analyze the successful cases at home and abroad,as well as the differences between green credit and traditional credit,and finally introduce the development status and policy recommendations of green credit business of MS Bank.Through the analysis of the current situation of the development of MS Bank’s green credit business,combined with the questionnaire,this paper deeply analyzes some problems existing in the development of MS Bank’s green credit business,and finds out the reasons restricting its development,mainly due to the lack of professional talents;The information sharing mechanism is not perfect;The innovation of credit products is limited.Then draw on the development experience of green credit business of other banking institutions,and combine the actual situation to provide practical and effective suggestions and ideas for the smooth development of green credit business of MS Bank.