Research On Application Marketing Strategy Of A Company In Low Earth Orbit Satellite Internet Of Things Communication Industry

In the global space industry booming today,the commercial space market is developing rapidly,huge space.The scale of the low-orbit satellite industry continues to expand.Relying solely on government investment has been unable to bear the rapid growth of space activities.The commercial development of low-orbit satellites has become the only way.Low-Earth orbit satellites are widely used in communication,Internet of things,meteorological observation,navigation and positioning,environmental monitoring,disaster relief and other fields.The growth rate data of subdivided fields show that in recent years,the application hotspots of low-orbit satellites have begun to shift from traditional services such as fixed communication to emerging application scenarios such as engine room network services,Internet of Things,and remote sensing big data.The involvement of private enterprises and emerging start-up companies to subvert the traditional national space power monopoly,the satellite industry ushered in a new round of commercial change.Among them,the low-orbit satellite constellation has become an important path for the development of international commercial satellites because of its low cost,low communication delay and wide network coverage.Accordingly,this paper aims to combine marketing theory,for A company in the field of low-orbit satellite Internet of things communication market promotion direction,put forward the corresponding solutions.In this paper,the related concepts of low-orbit satellite products are sorted out,and several large-scale sub-sectors at home and abroad are investigated.The development status of oil industry,multimodal transport industry,dangerous goods transportation industry and wildlife tracking industry is selected for research.The marketing of low-orbit satellites in the field of Internet of Things communication is investigated,and the main problems of low-orbit satellites in the field of Internet of Things communication are summarized and the main reasons are analyzed.Through the use of marketing theory and 4R theory,put forward according to the market user segmentation precision marketing strategy,put forward the design process of user portrait.Based on the 4R theory,the promotion of low-orbit satellites in the field of IoT communication is studied and explored.