Research On The Application Of Decorative Illustrations In The Brand Promotion Of Laolongkou Liquor Traditional Brewing Techniques

As a precious historical and cultural resource,the protection,inheritance,and development of intangible cultural heritage have received attention and attention from all walks of life.Intangible cultural heritage handicrafts,food,and wine are loved by the public in intangible cultural heritage activities,but consumers do not know their production process.Laolongkou liquor is well-known in Shenyang,but the public knows little about the traditional brewing techniques of Laolongkou liquor.Promoting its dissemination and promotion is conducive to the living inheritance and productive protection of intangible cultural heritage skills,attracting young reserve forces to join,and is of great significance for connecting national emotions and driving regional economic development.Under the background that the country attaches importance to intangible cultural heritage brands and consumers have a high interest in intangible cultural and national tide illustrations,this study takes the intangible cultural heritage-the traditional brewing technique of Laolongkou liquor as an example to study the problems existing in its dissemination.In order to promote effective promotion,explore the design and application of decorative illustrations in its branding and promotion.On the basis of the significance of its brand building and the analysis of its audience,the brand logo,font,and other image designs are carried out,and the application value of decorative illustrations in brand promotion and the value of the combination of traditional brewing techniques of Laolongkou liquor and decorative illustrations are further expounded.Based on the decorative language and case analysis in the decorative illustrations,the design principles of regionality,cultural and emotional integration,narrative and inheritance are summarized.Among them,the principle of cultural and emotional integration proposes cross-border cooperation with the Southern Taohuawu Woodblock New Year Pictures,which not only provides decorative language reference for the design of this decorative illustration but also facilitates the promotion of the traditional brewing techniques of Laolongkou liquor in the south.According to the analysis of element extraction and picture construction methods,crowd needs,style positioning,etc.,decorative illustrations are designed and applied in brand promotion,brand peripheral derivatives,and Laolongkou liquor Museum.Through this decorative illustration design research,the effective dissemination of the traditional brewing techniques of Laolongkou liquor has been realized,which will not only improve the public’s understanding of the traditional brewing techniques of Laolongkou liquor,promote its inheritance and development,but also provide a reference for the protection and inheritance of other intangible cultural heritage techniques.