Research On Refined Oil Marketing Strategy Of Petro China HB Sales Branch Under The Violent Fluctuations Of International Petroleum Prices

Petroleum is one of the important energy sources of human beings,which is an indispensable strategic resource for industrial production and people’s life.It is an important guarantee for economic development,social stability and national security.In terms of China,petroleum consumption is increasing year by year,but the self-supply rate is not high,the foreign dependency is improved year by year,so the development and problems of the petroleum parties are closely related to the country’s economic lifeblood.Since the reform and opening up,China has been actively integrated into globalization,participating in the international division of labor and the increasing influence of economic globalization.As a petroleum sales enterprise,the supply of petroleum products needs to meet the demand of the market,it is also necessary to study the change of the petroleum supply chain,and according to the environment and practical situation of the enterprise,the marketing strategy of the perfect should be developed.From the perspective of the survival and development of petroleum enterprises,whether the enterprise can maintain a stable position in the product petroleum market,whether the scale of the enterprise can be further expanded,is inseparable from the method of product petroleum marketing.To ensure the good development of petroleum companies,there should be a lot of flexible marketing.This article USES the literature research,on-the-spot investigation method and mathematical statistics method and other methods to the international oil price shocks under the background of Chinese HB sales branch of refined oil products marketing strategy as the research object,research from the following points: first,the research background,research significance,research status at home and abroad,and introduces the research content and framework;Secondly,it introduces the background of international oil price.Thirdly,it introduces the marketing environment of PETROCHINA HB Sales Branch.Fourth,the marketing status and existing problems of HB sales branch of Petrochina are introduced.Fifth,put forward a reasonable marketing plan according to the problem;Sixth,the guarantee measures of the marketing program are introduced.Through the elaboration of this paper,I put forward my own suggestions on the sales and marketing strategies of refined oil,expecting to discuss with other refined oil companies and the vast number of enthusiasts,and strive to make HB branch out of the dilemma and find the road to development.