| In recent years,the indoor fitness movement has developed rapidly,and the fitness wear market has expanded rapidly.However,the quality of product design is uneven.The core reason lies in the lack of understanding of consumers,the lack of foothold in design,the blind imitation of foreign fitness wear brands,and the gradual solidification of design thinking.In view of the immature condition of fitness wear design,this paper makes a comprehensive analysis and research on the design of male indoor fitness wear.First of all,through the research of the background and current situation of the fitness movement,the historical development track is sorted out,and the indoor fitness clothes are sorted and classified.Secondly,it conducts relevant market research on the indoor fitness clothing market and consumer groups,so as to understand the demand of indoor fitness crowd for products.After that,the application and design logic of color,material,pattern,style and technology in indoor fitness wear design are comprehensively analyzed with indoor fitness crowd as the entry point.At last,the paper analyzes and summarizes the indoor fitness clothing brand,and puts forward specific ideas and directions for the development of the brand.I hope this study can provide some reference for the design of indoor fitness clothes.Based on a large number of field investigations,case studies and sub-volume investigations,the market research part of indoor fitness wear has strong practicability and reference value.Paper innovative to fitness crowd as the focus of indoor fitness clothing design research,from the perspective of bodybuilders,understand its bodily form feature and fitness purposes,observe the movement way and type,comprehensive analysis of the indoor workout clothes in demand,and then to integrate a variety of design language,to form a new kind of design method of indoor workout clothes.Based on the above research and analysis,this paper concludes that the future indoor fitness clothes will develop in the direction of functional products,fashionable sports,intelligent wearing and sustainable material. |