A Case Study Of Green Financial Product Innovation Based On Carbon Inclusive Platform

Low carbon economy rose from the white paper on energy issued by the UK,since it was put forward in 2003,it has always been the direction of economic development of various countries.In recent years,China is committed to implementing the scientific outlook on development,changing the mode of economic growth,and striving to build a resource-based and environment-friendly society.On September 22,2020,President Xi Jinping proposed that China’s carbon emission should reach the peak in 2030 and be neutral between carbon emission and carbon absorption in 2060(hereinafter referred to as "Double carbon" goal)at the 75th UN General Assembly.In 2021,the government work report formulated by the two sessions appeared the words of carbon peak and carbon neutralization for the first time,and the goal of"double carbon" has risen to the height of national strategy.During the stage of industrialization and urbanization,the contradiction between energy conservation and emission reduction tasks and economic development is becoming increasingly prominent.At this stage,China has only taken carbon dioxide emission limitation measures for some enterprises with high pollution and high emission,which is mainly concentrated in the production stage,but ignores the social masses at the consumer end.Under the background of domestic "double carbon" goal,the author carried out the research on China’s carbon inclusive platform.Carbon inclusive platform is an innovative carbon emission reduction platform gradually developed in recent years,which is committed to improving the ecological environment and creating a green and beautiful home.It is mainly aimed at individuals,families and small and micro enterprises.The "Lvbao" carbon inclusive platform(hereinafter referred to as "Lvbao" platform)studied in this thesis can reduce greenhouse gas emissions by means of green travel and online payment.The public has gradually established the awareness of environmental protection,which is undoubtedly of great significance to the protection of the ecological environment.In the era of Internet and big data,on the one hand,the emission reduction of low-carbon behavior of the public can be quantified;On the other hand,the certified emission reductions can be traded in the carbon market to make up for the demand for carbon quotas.Enterprises or banks can also evaluate their credit according to the accumulation of customers’ carbon coins as an auxiliary indicator of whether to carry out cooperation,transaction and loan issuance.In addition,financial institutions revitalize individual carbon assets,innovate green financial instruments and increase carbon market liquidity,so as to promote the development of carbon finance and green finance.Founded in November 2017,"Lvbao" is an action platform in the "my Fuzhou" app to promote environmental protection and low-carbon life.With the help of "Lvbao",the public gathers their own green life and consumption behavior bit by bit.As of March 2022,more than 730000 people have become "Lvbao" platform members and 600 stores have joined.Compared with other domestic carbon inclusive platforms,the financial attribute of carbon coin accumulated by the public in this platform appears.Therefore,the case analysis of "Lvbao"platform in this thesis is of certain significance.In the research process,literature research method and case study method are mainly used.In the process of case analysis,firstly,it introduces the"Lvbao" platform,including the formation motivation,ownership structure,operation mode of the platform and the existing circumstances of green financial products.It analyzes the necessity of green financial product innovation of "Lvbao" platform from the perspectives of financial institutions,platforms and ecological environment protection.Then,big data technology developed rapidly,"Lvbao" platform’s users increased fastly and the heavy task of enterprise carbon emission reduction at this stage all provide feasibility for the innovation of green financial products of "Lvbao" platform.In addition,it is found that there are four main problems in the process of green financial product innovation:firstly,there are difficulties in low-carbon behavior data collection and carbon reduction quantification methods;secondly,the value of carbon coin is difficult to determine;thirdly,the innovation of green financial products is insufficient;lastly,carbon inclusive system is also imperfect.In addition,for the problems existing in the innovation of "Lvbao" green financial products,this thesis also puts forward four suggestions,which are to standardize the quantitative method of carbon reduction,clarify the value of carbon coin,strengthen innovation of green financial instruments and improve the carbon inclusive system.