Research On X Company’s Financial Performance Evaluation And Promotion Strategy Based On EVA

In 2004,only 2.5 percent of all domestic energy consumption was gas,while natural gas already accounted for 23.8 percent of the world’s energy mix.China’s energy development Bureau has made a plan for gas development in the coming years,expecting the country’s gas share to exceed 9.6 percent by 2021.Combined with China’s energy development policy and energy reserves,we can find that the prospects and opportunities for the future development of domestic gas industry are excellent.At the same time,with more and more market attention to natural gas,China’s gas industry has also taken advantage of this dongfeng has substantial development.In this context,the business results of enterprises are the issue that enterprises need to pay attention to.The real and objective evaluation of enterprise performance is the key to enterprise evaluation of operating results and profitability.This paper takes X Gas Company as the research object.Firstly,through the analysis of debt paying,operation,profitability and development capacity under the traditional performance evaluation system,the limitations of the traditional performance evaluation are obtained.In order to make up for its shortcomings,the company’s managers can better make accurate and reasonable evaluation of the existing operating conditions.In this paper,EVA index is introduced into the financial performance evaluation system of gas industry enterprises represented by X Company.Through the construction and comprehensive analysis of EVA system,it is concluded that the industry itself is in a stage of rapid development,and X Company not only has good development stability,but also has good development prospects as a whole.At the same time,it can also be seen that X Company currently has some problems such as unreasonable capital structure,insufficient innovation ability and capital operation efficiency that need to be improved.It is proposed to slow down the increase rate of equity capital,increase a variety of financing methods,improve the performance incentive mechanism and establish the sales mode of middlemen.