Research On Marketing Optimization Strategy Of Guangxi A Paper Packaging Company

Guangxi A Paper Packaging Company mainly produces color packaging boxes,color boxes,ordinary three-layer and five-layer corrugated boxes,color cards,and paper products printing.With the rapid development of the domestic economy,people’s demand for exquisitely packaged goods continues to increase,and with the rapid development of e-commerce,the logistics industry has ushered in a period of blowout development,and the demand for paper packaging is also greater.The paper packaging industry has ushered in a good opportunity for development,but the number of packaging companies in the industry is also growing rapidly.The competition in the paper packaging industry is very fierce.The development of Company A has also encountered a bottleneck period.Company A urgently needs to formulate new marketing strategies to adapt to The needs of the market and the company’s own development.This article first analyzes the current situation and existing problems of A company’s marketing.Secondly,use the PEST method to analyze the macro environment of Company A;analyze the environment in the industry;use Porter’s five forces model to analyze the industry competitiveness of Company A;and use the SWOT method to analyze the advantages,disadvantages,opportunities and threats of Company A.Come up with coping strategies.Furthermore,it formulates the development strategy of company A,and proposes the marketing optimization strategy of company A from the four aspects of product,price,channel and promotion.Finally,from the construction of the marketing team,the strengthening of technology research and development,the guarantee of the financial system,and the establishment of the corporate culture,the guarantee and implementation system of the marketing strategy is explained.