Research On Petro China D Sales Company’s Refined Oil Strategy

In today’s changing economic situation,the development of enterprises is restricted by the limitations of the inherent marketing mechanism.In order to truly achieve long-term development,enterprises need to start layout,use reasonable marketing strategies,establish a marketing mechanism in line with the competitive environment,and embark on the marketing path of sustainable development.With the sustained and stable development of the country’s overall economy,the demand and consumption of energy are also expanding.At this stage,China has become the second largest economy in the world,and the demand for non renewable energy is growing.Petroleum energy is the top priority of China’s strategy of becoming a powerful country from beginning to end.This requires enterprises not only to adapt to the corresponding policy requirements,but also to improve their competitiveness in order to adapt to the rapid economic and social development.This paper focuses on the product oil marketing strategy.Firstly,it expounds the research background,defines the purpose and significance of the research,combs the relevant academic research at home and abroad,and defines the research focus of the paper.This paper expounds the meaning of refined oil,expounds the economic characteristics of refined oil from the aspects of homogeneity,professionalism,monopoly and standardization,and makes an in-depth analysis of the company’s environment from three aspects: macro environment,industry environment and internal environment of Petro China D sales company by using 4Ps theory and combined with the domestic refined oil marketing market environment;Based on the analysis of Petro China D sales company and its product oil marketing strategy,this paper makes a comprehensive analysis of the product oil marketing strategy of Petro China D sales company by using the questionnaire method,and finds out the problems faced by the company’s marketing strategy,mainly including unbalanced product structure layout,unable to adjust prices independently,weak expansion of sales channels,and urgent scientific changes in promotion means.Then it puts forward the refined oil marketing strategy of Petro China D sales company,including product strategy,price strategy,channel strategy and promotion strategy.In order to promote the improvement of marketing ability of Petro China D sales company and make it occupy a favorable position in the fierce market competition.