A Study On The Impact Of Eco-tourists’ Environmental Attitude On Environmental Friendly Behavior

In recent years,with the rapid development of China’s economy.People’s consumption concept and thinking mode have changed.Tourism is undoubtedly the first choice for people to relieve the pressure of work and life and entertain their body and mind.However,at present,the public’s cognition of the tourism industry has always remained in the economic field,paying too much attention to the excavation of the potential value of the tourism industry and ignoring the maintenance of the surrounding ecological environment and the development balance of related industries.Especially in the peak tourist season,the scenic spots are full of people,and in the number of tourists soar and exert great pressure on the ecological environment of the tourist destination,and even bring about a series of environmental problems,such as shortage of water resources,solidification of soil,destruction of vegetation,etc.In addition,tourists may also affect and pollute to the ecological environment of the tourist destination during the tour,such as garbage,air and soil pollution,and thus the ecological balance of the tourist destination may be disturbed and destroyed,resulting in a decrease in forest cover and biodiversity.In August 2015,General Secretary Xi focused on the importance of building an ecological civilization at a symposium on work in Tibet,which will provide ideas for deepening the sustainable development of the tourism industry and building a harmonious ecological environment,it also lays a foundation for the coordinated development of tourism,local ecology and other related industries.which pointed out the correct direction for the construction of ecological civilization in the new era.This has also become the core concept of China’s tourism development in the new era.and discusses the relationship among environmental attitude,environmental friendly behavior intention,external situational factors and environmental friendly behavior from the perspective of environmental friendly behavior,clarifies its impact mechanism,and provides effective countermeasures and suggestions for tourism destination enterprises.Firstly,this article reviews the related literature on environmental attitudes,environmental friendly behavior intentions,At the same time,the author puts forward the hypothesis and constructs the related theory model.Secondly,this study used scientific statistical methods to test the correlation and regression analysis of 318 valid questionnaires,then,this article uses SPSS19.0 and AMOS21.0 and other statistical tools to carry out and draws the following conclusions: the environmental attitude of eco-tourists in chaya mountain significantly positively influences the intention of environmental friendly behavior;the intention of environmental friendly behavior significantly positively affects the environmental friendly behavior of eco-tourists;the intention of environmental friendly behavior partially mediates the effect of environmental attitude on environmental friendly behavior;external situational factors have first,improve the awareness of tourists to protect the environment;Second,create a good atmosphere for tourists to protect the environment;Third,scenic spots should be managed directly and indirectly.TO guide actively tourists In response to the call of the national policy,we should cooperate closely with the local environmental protection agencies,balance the development of local tourism economy and ecological protection,and realize the harmony between human beings and the natural environment.then improve the level of destination environment,to achieve harmony between human and natural environment.