Research On The Application Of Live Broadcasting Enterprise Evaluation Based On Improved EVA Model

The explosion of live broadcast Internet companies has become the biggest outlet in2020.With the development of China’s Internet and 5G and other communication technologies becoming more and more mature,Chinese people’s entertainment needs and social networking methods have also changed,which has prompted the rapid development of China’s live broadcast industry.In this thesis,the Internet live broadcast industry has attracted the attention of a wide range of people and capital.With the listing of Internet live broadcast companies and the improvement of the standardization of online live broadcast companies,the future development of Internet live broadcast companies is bound to become more and more common in economic activities such as financing and offering,mergers and acquisitions,and property rights transactions.Therefore,how to scientifically and effectively evaluate the corporate value of live broadcast Internet companies has become an unavoidable problem in practice.On the basis of consulting a large number of relevant literatures,this thesis concludes that live broadcast enterprises have the characteristics of high growth,high technology,high risk,light assets,and many uncertain factors.Therefore,it is impossible to use traditional enterprise value evaluation methods to reasonably and accurately evaluate them.land valuation.In view of the value source of Internet enterprise value,this thesis optimizes and improves the EVA valuation model by using the binary tree option pricing model,that is,the user value of Internet live broadcast enterprises is determined by the idea of real options,and the value created by users replaces the EVA valuation model.The after-tax operating profit in2019,and a representative live broadcast company Inke Interactive Entertainment was used as a case to conduct empirical research,and successively adopted the traditional discounted cash flow method,price-earnings ratio method and improved EVA valuation model to estimate Inke Finally,the obtained results are compared to verify the applicability of the improved EVA valuation model,and the error analysis and evaluation of the evaluation results are carried out.In conclusion,the improved EVA model has greater applicability than the traditional enterprise value evaluation method in the application of Internet live broadcast enterprise value evaluation.This evaluation idea solves the problem of difficult estimation caused by the high uncertainty of future earnings of Internet live broadcast enterprises to a certain extent,and better reflects the potential growth ability of live broadcast enterprises,which not only theoretically enriches the existing Internet The method system of enterprise valuation can also provide reference for similar enterprises in the actual evaluation work.