Analysis On Characteristics And Influencing Factors Of College Students' Online Tourism By Installment

In recent years,China's tourism staging model has developed rapidly and gained more and more young people's pursuit.The personal income of young people is low,but the consumption demand is strong.Therefore,the appearance of installment payment products has relieved the economic pressure of young people to a great extent.The instalment travel is also gradually popular with the popularity of young people's instalment consumption,and has become natural.Online installment travel consumption has also become an indispensable main thrust for the economic growth of China's tourism market.With the low age of installment consumption,online installment consumption has gradually affected college students.There are a lot of researches on installment payment,tourism consumption credit,analysis of college students' travel behavior and college students' consumption behavior at home and abroad,but there are few researches on online installment travel consumption and college students' specific group choosing installment travel consumption.Responsibly and promoting consumption,rejection,excessive consumption is presented in this paper,under the premise of respect for college students' basic consumption demand,reading a large number of literature,through to the college students' consumption and college students' consumption,and so on and so forth on instalments investigation summary,combining with the relevant research results of scholars on college students' consumption,and consumer related theory of economics,in Hengyang city college,for example,This paper analyzes the factors that influence college students' online installment travel consumption behavior,puts forward relevant research hypotheses,and uses the method of empirical analysis to analyze.Based on the research conclusions,this paper puts forward some suggestions to the online tourism service enterprises for the online installment tourism consumption market of college students.In particular,it provides reference for the acceptability of service quality,the abundance of consumer products by installments,and the interest rate by installments.At the same time,it also gives some suggestions for college students who spend on online installment travel.Firstly,this paper analyzes the characteristics of online instalment travel consumption of college students in Hengyang City.Secondly,the hypothesis was proposed based on the relevant data of the questionnaire survey,and the factor analysis and Logistic regression model were used to verify the hypothesis.The results show that the cognitive attitude of online installment travel products and services is positively correlated with the consumption intention.The cognitive approach of online installment travel products and services is positively correlated with the consumption intention.There is no significant negative relationship between risk perception and consumption intention of online installment travel products and services.Finally,according to the research results,relevant suggestions are given for OTA platform and college students' online installment travelers.