Research On Convergence Publishing Path Based On Availability Theory

The birth of computer,the emergence of Internet technology,the rise of information media technology,etc.,has revolutionized the thesis distribution pattern based on printing technology.While improving the efficiency of thesis distribution,it has also given birth to new distribution forms such as audio-visual distribution,electronic publishing and Internet distribution.In the context of new technology empowerment and the "de-enrolling" of the publishing industry,the integration of traditional publications and digital publishing has become an important strategy.At present,the academic research on convergence publishing is still in its infancy,mainly focusing on the background,concepts and cases of convergence publishing.The combination of convergence publishing with theories is not deep enough,and the research on the academic level is relatively lacking."Availability" is the theory of ecological psychology,explaining the correspondence between object and biological behavior,and also refers to the possibility provided by "technology" for "behavior".Based on this background,the author introduces the theory of "availability" into publishing,and puts forward the theory of "availability of publication" on the basis of "availability of media" in the field of communication,which is divided into content availability,scene availability and social availability.Firstly,this thesis reviews and analyzes the current situation of the relevant research on the theory of availability and convergence publishing.Secondly,the thesis studies the relevant concepts and development process of publishing,explains the combination mechanism of the theory of publishing availability and publishing,puts forward the publishing availability on this basis,and analyzes the differences between the publishing availability in traditional publishing,digital publishing and integrated publishing.Then,based on the theory of availability,a model of the availability of convergence publishing is constructed to analyze the relevant cases of convergence publishing.The final destination of this study is the path of integrated publishing,that is,how to provide better service and experience for users by integrating publishing subjects or publishing practices.For this purpose,this thesis defines the concept of convergence publishing path at last,discusses the different dimensions of convergence publishing forms.The author takes the theory of availability as a theoretical support of publishing,introduces the theory of availability into publishing,puts forward the theory of availability of publishing,and constructs the model of availability of fusion publishing.From the three dimensions of publishing availability,this thesis analyzes the different practices of fusion publishing and tries to provide guidance and development direction for fusion publishing and deep fusion publishing.