Research On The Participation Of Fans On Social Media Platforms To Promote The Spread Of TV Series

Nowadays society,after the full development of material wealth,people's demand for spiritual level is becoming more and more prominent.As a mass art form close to people's life,TV plays meet the aesthetic needs and spiritual pursuit of audiences at different levels.After the emergence of social media,everyone has the right to speak,and every individual can express their ideas on the Internet.As a new type of audience,fans are widely active in the public field of vision.They are more active than ordinary audiences and publicize their favorite objects in various ways without any return.As a result,TV fans are playing an increasingly important role in the spread of TV series.Therefore,I choose this topic,using case analysis,text analysis and depth interview method,the main research social media fans in the text,look at the content of general audience in three aspects: cognition,attitude and behavior of role,sums up the fan participation effect in the process,so as to realize the communication effect has obvious role in promoting,In order to let the TV drama producers understand that in order to get through each communication link and marketing window,giving full play to the role of fans is undoubtedly a convenient and effective way.Making use of fans' emotional identity and group affiliation to increase audience rating is the key to the success of a TV series.In this process,we should also pay attention to the excessive boast fans eat reputation,improper fundraising by fans caused chaos in the fan circle,too concerned about the loss of fans and other audiences.