Research On The "Personality" Construction Of Kuaishou Short Video Celebrities

In recent years,short video platforms have become one of the most important ways for everyone to entertain and entertain themselves.Because of their fragmented,short and fast characteristics,they quickly occupy the mobile screens of Internet users of all ages.Short video platform Internet celebrities(hereinafter referred to as "Internet celebrities")including Douyin,Kuaishou,Station B,etc.(with fans greater than 100,000)have exceeded 300,000.Up to now,in the development process of Internet celebrities,there have been prominent problems such as harming public order and good customs,violating social mainstream values,industry irregularities,serious commercial hype,and lack of legal constraints on operations and management.In addition to the objectively existing passive influencing factors,the multiple synergies here are also reflected in the subjective active part that accompanies the influence of the influencer's own behavior.It can be seen that the construction of the influence of the influencer has macro and micro,active and passive,etc.Internet celebrity personage is a Pandora's box.Only multiple forces work together,adhere to the correct guidance of the government,standardized operation of the platform,and the demonstration and leadership of the Internet celebrity team.A successful and sound personage can produce efficient and high-quality communication effects.