A Study On Earnings Quality Evaluation Of JISHI Media's Main Business

The "14th five year plan" of the Fifth Plenary Session of the 19 th CPC Central Committee in 2020 mentioned the main goal of building an all media communication system,realizing the integration of national radio and television networks,and focusing on building a cultural power,which caused investors in the market and the public to focus on the media industry.In this context,earnings quality,as the intermediary between relevant stakeholders and financial statements,can accurately and clearly reflect the earnings structure of listed companies.Internal managers can have an in-depth understanding of the company to make clear business decisions.External investors have a basis for investment decisions,and it also provides a basis for creditors to identify whether the company is capable of paying debts in the later period.As a member of the broadcasting and television media industry,Ji Media's surplus is still in the forefront of the same industry under the double impact of the epidemic and the Internet.Therefore,it is necessary and realistic to comprehensively analyze the earnings quality of the company.This paper collects and sorts out the relevant concepts,evaluation methods and theoretical basis of earnings quality in academic circles.Combining with the characteristics of JISHI Media and other companies in the same industry,it selects the relevant data from 2017 to 2020,and selects the index system from the four dimensions of earnings quality stability,growth,cash security and security.With the help of TOPSIS method of variation coefficient weight,this paper constructs the comprehensive evaluation system of the earnings quality of JISHI Media's main business,evaluates and judges the earnings quality of JISHI Media's main business from both single index analysis and overall index analysis,and realizes the comprehensive evaluation of the earnings quality of Ji Media by using the relevant data and calculation results of JISHI Media.It is found that although the earnings quality level of JISHI Media is high in the same industry,the company's earnings quality shows a downward trend on the whole from 2017 to 2020.Based on this analysis,it can be seen that there are some situations in JISHI Media,such as a sharp decline in the profit margin of its main business due to the reduction of user increment,market competition risk,credit management risk and the lack of innovation ability.Based on this,some targeted improvement measures are put forward,which can provide reference for the investment decisions of stakeholders of this company.At the same time,it also enriches the knowledge content of constructing the comprehensive evaluation system of earnings quality,and provides a reference for the evaluation and analysis of earnings quality level of Companies in the same industry.