Analysis Of Weibo Users Emotional Tendency And Attribution Of Covid-19 Epidemic Consumption Voucher Policy

The outbreak of COVID-19 has led to economic recession and depression.Governments have issued consumer vouchers to stimulate consumption.Based on this background through to crawl to the Weibo user comments about coupons learn the users emotional tendency,emotional analysis using LDA subject modeling for pretreatment of participle extraction combined with social network analysis results induce attribution dimension,then based on the attribution of system,this paper analyzes the factors which affect consumers emotional tendency,Furthermore,it summarizes the successful experience in the process of issuing consumption vouchers and finds out the problems,so as to provide new methods and perspectives for the follow-up research in the field of the existing problems of consumer voucher policy,and provide guidance for the optimization of this policy tool.This paper finds that Weibo users emotiona l attitude towards the consumption coupon policy is more positive than negative.The main influencing factors of positive affective tendency are "platform","government department" and "merchant" in "event subject" in the attribution system,"preferential mode","preferential intensity" and "policy attribute" in "event information","epidemic situation" and "effect" in "event analysis",and "consumer psychology",the main influencing factors are "restriction" and "type" of "event information" in the attribution system,"supervision and management" of event disposal,"announcement release" and "media publicity" in the "news media".Then,this paper extracts the successful experience and shortcomings,and puts forward relevant policy suggestions.First,standardize and streamline the process of using consumer vouchers and strengthen their use guidance;expand the scale and types of consumption vouchers and reduce the restrictions on consumption vouchers;Third,according to the characteristics of the population,the consumer vouchers are distributed in precise and classified batches;Fourth,improve the technical loopholes,severely punish arbitrage cash;Fifth,open and transparent policy documents,increase publicity;Sixth,clear complaint channels,strengthen supervision and management.