Research On The Development Strategy Of The Security Situation Awareness Products In L Company

With the comprehensive promotion of “Internet+”,information technology has been applied more widely in the social and economic construction of the country.But corresponding to this,the new network security threats are more outstanding,and the traditional security system based on “protection” will also face great challenges.In the future,the network security defense system will pay more attention to the monitoring and response ability of network security,and make full use of network situation awareness,big data analysis and prediction technology to greatly improve the ability of monitoring,early warning and rapid response to security events,so as to cope with a large number of unknown security threats.With the improvement of information security legislation and the strengthening of information security awareness,the demand for information security products has gradually increased,which has laid a huge market foundation for the sustainable development of information security industry in China,and the information security market will maintain a high-speed growth trend.Meanwhile,information security enterprises are active in innovation,and new technologies and services such as situation awareness,monitoring and early warning,cloud security services are constantly emerging.In this context,security situation awareness platform products emerged as the times require.Taking the security situation awareness products of L company as an example,this dissertation studies the influence of external and internal environment of the security situation awareness products of L company by PEST analysis and five force model competitive environment analysis.It analyzes the business of the existing security situation awareness platform products of L company by SWOT to find out the existing main problems and formulates the development strategy of the security situation awareness products of L company.SWOT-AHP quantitative analysis method is used to select the strategy,and the feasibility of the product development strategy of L company's situation awareness is proved by the way of strategic resource coupling analysis.Finally,this dissertation makes a qualitative evaluation of the specific implementation of the strategy,and makes a quantitative analysis of the implementation of the strategy by using the grey correlation model,and gives suggestions and evaluation for further improvement of the implementation of currunt strategy.The research of this dissertation is the basis of L company's product development strategy of security situation awareness,and it can offer a favorable reference for network security manufacturers in the same industry to deeply understand the market situation,and it is convenient for the company to develop a more reasonable product development strategy.