Research On Digital Publication Transaction Based On Blockchain Technology

In the process of coping with the digital revolution,it is difficult for the publishing industry to cope with the development dilemma of digital publications by traditional means.Publishing media has become a measure to adapt to digital publishing,but the unreasonable distribution of interests makes publishers act as cheap content providers in the digital field,or become a tool for advertisers to harvest traffic,both of which are not conducive to the sustainable development of the publishing industry.The economic pressure brought by marketization makes the publishing organizations excessively enhance the status of economic benefits of publishing activities,and regard publications as ordinary industrial products to obtain commodity profits.The social benefits of publications are gradually increasing."Information subsidy" has further accelerated the weakening of the influence of publications on the public,and also accelerated the digital broadcasting of illegal publications.The dependence on media sales channels makes publishing institutions become accessories and exploited by new media.Books and other publications carry the essence of human civilization,and this deep content is its vitality.With the development of new media such as information streaming media,publishing organizations should keep themselves sober.Stimulating short content is supported by the content of in-depth publications,which is the source of all values.It is an important condition to explore the long-term and stable development of digital publishing to establish the trust relationship among the participants in publishing activities.Compared with the rapid development of online transactions of domestic tangible publications,digital publications represented by e-books do not occupy a larger market share.Paper books are still the main theme of the market,and even the market share of foreign E-books has dropped.Although the distribution form of digital publications around the central platform effectively protects the copyright under the current conditions,consumers only get the right to use after paying.The data of the whole market environment reveals the bottleneck of the development of digital publications.Through the blockchain technology to solve the trust problem,breaking through the current trading dilemma is a feasible solution.The crisis of digital publishing industry has deeply affected the development of digital publishing industry.A technology and mode that can fully solve this problem is very necessary.The smart contract with unforgeable,decentralized and traceable blockchain technology and the transaction mode based on this technology will solve the trust crisis in the digital publishing industry.The smart contract based on blockchain technology outlines the whole process of digital publication transaction by determining the transaction process,contracting and transfer mode.