Research On The Media Construction And Communication Phenomenon Of Li Ziqi’s Image

As China injects momentum into global economic development,Chinese culture has gradually begun to emerge in the international community.Although China has adopted various methods and means to convey Chinese voice and culture to the world,due to its own shortcomings and the shaping,framework and processing of Eastern culture by western media,on the whole,China’s cross-cultural communication activities effect is not good.Despite this,Li Ziqi’s short video has aroused a strong response from overseas people.Li Ziqi’s own subscriptions to You Tube fans far exceed those of China’s official institutions and have a strong dissemination power.The popularity of Li Ziqi abroad has promoted Li Ziqi’s domestic popularity and influence,"detonated" the domestic public opinion field,and aroused public discussion on Li Ziqi in the public sphere,forming a phenomenon-level communication phenomenon.This article is mainly divided into five chapters.First of all,in the introduction part,the research background of this article is introduced,the relevant research status is sorted out,and the research content,methods and research value are analyzed.The first chapter combs the phenomenon of Li Ziqi’s propagation.The second chapter combines the semiotic theory,from the two levels of explicitness and cultural connotation,it conducts content research on Li Ziqi’s short video,analyzes the self-presentation and dissemination of Li Ziqi’s image.In the third chapter,it explores the media construction and communication of Li Ziqi’s image,and analyzes the relationship among the self-image presented by Li Ziqi,the image of Li Ziqi constructed by online social media and official mainstream media.In the fourth chapter,it studies the consumption and interpretation of Li Ziqi’s image by Li Ziqi’s fan groups.In the fifth Chapter,it mainly analyzes the current situation and problems of cultural communication in China,and it explores the positive effects of personal communication as a non-governmental channel represented by Li Ziqi on China’s cross-cultural communication activities.In the context of the “One Belt,One Road” policy,how China can tell its cooperating countries the Chinese story,share China’s development concepts,and spread Chinese culture is a realistic and important issue.By studying the image of personal communicators from private channels represented by Li Ziqi,it will help to explore and construct a good media image,and provide reference and enlightenment for China’s character image shaping and cross-cultural communication,so as to show a more comprehensive and authentic image of China.