Research On The Development Of Virtual Hosts

With the advent of the era of artificial intelligence,the layout of the media industry is undergoing a process of continuous upgrading and rewriting.Artificial intelligence technology represented by virtual hosts is used in the production practice of broadcasting and hosting,opening up a new development path of "human-machine mutual assistance" and "intelligent interaction" for the broadcasting and hosting industry,bringing to the field of information dissemination Refactoring and optimization.This research takes virtual moderators as the main research object.The first part: through literature analysis,refer to the relevant definitions of early virtual moderators,and put forward the concept of virtual moderators in the artificial intelligence era.A research overview of the background of the birth of virtual hosts at the beginning of the 21 st century from multiple dimensions of social development and technological development.The second part: starting from the birth of the world's first virtual host in 2000,referring to the relevant expositions in the existing literature that have been analyzed as typical cases,or formally broadcast on the central,provincial,local TV stations,and the Internet.Select 23 typical cases(see appendix 1for details)as the main research objects,combine specific theories,and refer to the historical dimension to sort out and study the development process of "virtual moderators".Guidance and technological development are the main divisions.According to the unique landmark events of several periods,the 20-year development history of the virtual host from 2000 to 2020 is divided into five stages,which are the embryonic period(2000).,The period of vigorous development(2001-2005),the period of stagnant development(2006-2010),the period of technological improvement(2011-2014),and the period of intelligent transformation(2015-present).And carry out corresponding classification analysis of the characteristics of each stage of the "virtual host",analysis of the problems and influencing factors.Part III: Based on previous research and analysis,we propose a dual-effect strategy that combines traditional host-centered "humancomputer mutual assistance" and virtual host-based "intelligent interaction" in the future application strategy.Deeply cultivate professional qualities.In the final analysis,virtual moderators should "serve people" rather than "replace people".While content presentation and information dissemination empower broadcast hosts,the "technology" of virtual moderators empowers the "art" of traditional moderators.Instruct traditional hosts to give full play to their own advantages,through the effective complementation and benign integration of virtual hosts and traditional hosts,to produce the effect of "1+1>2",and to promote the development of broadcast hosts and information dissemination to reach the optimal state.