Exploring The Effect Of Information Flow Advertising And Optimization Strategy Research

2018 is the first year of the development of matching social apps.Since 2018,matching social apps have sprung up in the domestic market.In 2018 alone,about 20 social apps received capital financing.Among them,"Yinyu" received tens of millions of financing in one month,and even "Bullet SMS" received 150 million yuan in just 7days.Investment is based on a large amount of capital investment,and the competition to match social apps is also intensifying.For matching social apps,the way of information flow advertising promotion can directly obtain user conversion,and can intuitively monitor user behavior.Compared with traditional advertising,information flow advertising also has the advantage of low cost.Therefore,information flow advertising has become the main battlefield for matching social app market competition.Through combing the previous research,this paper reviews the conceptual definitions and current research status of information flow advertising,matching social apps,and advertising effects,and emphatically combs the existing literature on the influence factors of information flow advertising.The author found that in the field of research on the factors affecting the effect of information flow advertising,scholars are uniformly inclined to study the factors that may affect the effect of information flow advertising in different media platforms and propose corresponding optimization strategies.There is almost no research on the effect of certain types of information flow advertising on third-party platforms.Therefore,this article uses short video media as a third-party platform,and studies the factors that affect the effectiveness of Tantan Information Stream's advertising through the research methods of questionnaire survey and data analysis.In addition,when analyzing the research findings and conclusions,this article combines the results of in-depth interviews and summarizes the factors that may affect the effectiveness of Tantan Information Flow's advertising from various aspects.Finally,through research findings and research conclusions,a practical and feasible optimization strategy for matching social information flow advertisements is proposed.factors of the effect of the stranger's social app information flow advertising on the short video platform.In addition,when analyzing the research findings and conclusions,this article combines the results of in-depth interviews and summarizes the factors that may affect strangers' social app information flow advertisements from various aspects.Finally,through research findings and research conclusions,a practical and feasible optimization strategy for stranger app information flow advertising is proposed.