Research On The Activation Strategy Of Shaanxi Revolutionary Memorial Hall

Inheriting and developing the red cultural heritage is not only beneficial to boost the public's culture confidence and the national soft power foundation,but also conducive to creating a positive and healthy social environment for economic construction.Among the most representative red cultural heritage,revolutionary memorial hall is also the main carrier to realize the succession of red culture.The activation of red culture heritage is one of the most effective ways to realize its innovative inheritance.As we known,Shaanxi province is one of the earliest places to carry out revolutionary activities in China.It owns amounts of red cultural heritage,especially in the aspect of revolutionary memorial halls.Consequently,there is obvious theoretical and practical significance to study the strategy of the activation utilization of Shaanxi revolutionary memorial hall.First of all,through the analysis of the current situation of resources,it is concluded that the overall status of the revolutionary memorial halls in Shaanxi is large but not strong,which still has a certain gap compared with Jiangxi and other provinces with strong red culture,which restricts the realization of the goal of the active utilization of the revolutionary memorial halls in Shaanxi to a certain extent.On this basis,three representative revolutionary memorial halls were selected for questionnaire survey.Through analysis of survey data,it can be concluded that the current Shaanxi revolutionary memorial halls are generally faced with such problems as lack of innovation in the way of explanation and exhibition,low audience participation and slow brand construction.As the essence of the active utilization of revolutionary memorial hall is to realize the efficient interaction between it and the audience through various feasible ways,therefore,based on the communication theory,the promoting the activation of revolutionary memorial hall can be realized from the subject,audience and mode respectively,especially from the audience.This paper innovatively proposes to establish the centralized consciousness of audience.Finally,from the key path,combined with the analysis of research data,this paper proposes a practical strategy for the activation and utilization of the revolutionary memorial hall in Shaanxi.By putting forward the above strategies,we hope to make up for the theoretical blank of the active utilization of revolutionary memorial hall,and further promote the innovative development of revolutionary memorial Hall and the creative transformation of carrying revolutionary culture in Shaanxi.