Self-Identity Construction Of Users In Online Question-and-Answer Communities

It is particularly important to improve the capacity of Internet governance at a time when we are advocating the promotion of social governance and the modernization of social governance.Under the great changes of the Internet environment,the network community is quietly undergoing a "social" transformation,which also brings a new test to the Internet governance.With the continuous development of network community,it has gradually become the key area of Internet governance.Online question-and-answer community,as an online community with question-and-answer as its content organization form,has also undergone social evolution.According to the French theorist Jacques Lacan about "split self",every netizen must show his or her own identity by virtue of various behaviors on the network and construct the "network self",that is,the identity of netizen in the network.In the unique mode of information flow and knowledge transmission,the identity of users and the construction mode of identity also show different characteristics.The study of user as the center and the construction mechanism of user identity can help us to have a deeper understanding of the network community,so as to achieve a breakthrough in the governance of network community.Previous studies by scholars focused more on social media such as We Chat and Weibo.However,this paper took the online question-and-answer community "Zhihu" as an example,centered on the users of "Zhihu",focused on the identity of "Zhihu" users and the mechanism of identity construction,and carried out a comprehensive study.In this paper,in-depth interview method,content analysis method,participatory observation method is used to conduct a comprehensive study on the construction of user identity.Firstly,this paper introduces the research significance of user identity construction in online question-and-answer communities,summarizes and sorts out the domestic and foreign research results in the field of online question-and-answer communities and identity construction,and makes a summary and analysis.Secondly,this paper introduces the development history of online communities in China,the rise process and development status of online question-and-answer communities,and introduces the development process of "Zhihu",summarizes the characteristics of the development of "Zhihu",and analyzes the formation reasons of its characteristics historically.Thirdly,this paper takes 12 in-depth users who have used "Zhihu" for more than three years as research objects,summarizes the identity types of users,and analyzes the characteristics of identity.In addition,in the analysis of the elements of the self-identity construction of "Zhihu" users,this paper analyzes the construction subject,construction motivation,construction process and construction characteristics.Then,this article for "zhihu" focuses on the mechanism of user identity construction and analysis of "the other" in the community,and community to the users' personal influence,with the aid of "exhibition-performance" paradigm,through the depth the user community content of 12 for more than two years of content analysis,analyzes the user self expression way,Finally,the author puts forward the user identity construction mechanism of "community assistance,other reinforcement and self-expression".Finally,this paper summarizes the problems existing in the construction of user identity in the community,and puts forward the corresponding countermeasures.