A Study On The Identity Of Young Fans In Blind Box

With the influence of global consumerism and the integration and development of multiculturalism in the Internet age,trendy toys have become more and more popular,and the trendy play culture has become an important part of the multicultural society.Blind box fashion games quickly "out of the circle" with their own characteristics of "curing" and "accompaniment",and conquered a large number of young fans.Among people's love and pursuit,blind box gradually moved from a niche to the general public,and the blind box culture It has gradually evolved into a unique phenomenon-level cultural trend."Miqun" refers to the "fan group".Fans in a narrow sense can be understood as a group that gathers because of their love for a particular object.With the development of the Internet,the meaning of "fascination" in the context of consumer society has been generalized.It no longer refers to people who are obsessed with a specific object,but has transitioned to all aspects of daily life,from characters to things,from From reality to virtual,fascination is everywhere."Blind Box Culture Fan Group" refers to a group of young people who are obsessed with blind box culture and put their emotions on "Blind Box Dolls" and are keen on collecting and displaying.They are a type of people who have grown up with the Internet and consumer culture,and they complete stress release and emotional connection through blind boxes.The fan group shows the generalized characteristics of the fan group and reflects the distinctive characteristics of the times.The group has further promoted the development of the blind box culture through the connection of the Internet community.This article uses the theory of identity,through online participatory observation and semi-structured interview research methods,the daily practice activities,consumption behaviors,group communication and connection methods of individuals in the blind box fan group,and the negative voices faced by group members Attitudes and responses of different levels,such as specific discussions,explore the construction of individual self-identity in the puzzle group,the construction of social identity of the group,and the relationship between collective behavior and identity reinforcement when the group feels external exploitation.After further sorting out the process of the identity framework of the blind box fan group,it reflects on the identity of the blind box fan group,and seeks the multi-dimensional meaning of the blind box culture in the real society.This article is divided into five chapters to discuss.The first chapter firstly introduces what the blind box is and its development process and characteristics,and then analyzes the development process of the blind box fan group and the characteristics of the group;the second chapter mainly uses the self-identity theory,from the daily life of the blind box fan group Self-presentation,the unity of emotional projection and resonance,differentiated and differentiated expression,and individualized consumption in the four aspects of the self-presentation,the self-identity construction process of the blind box fan group;the third chapter is specific in the construction of the social identity of the group Discussed that the blind box fan group has established and continuously strengthened the sense of identity through social comparison,boundary establishment,imaginary fun sharing,and programmatic ritual performance.The fourth chapter discusses how the collective resistance of the group when it feels external exploitation strengthens its identity by analyzing the external media reproduction and the internal identity anxiety of the group;the fifth chapter reflects on the identity construction of the blind box group.And on this basis,it analyzes the multi-dimensional significance of the existence of blind box culture to the real society.