Factors Influencing The Behavioral Intention To Use Food Delivery App

The growing of internet and technology has thriven the business more developed in their operations.Same like food industry,they adopt technology in their business and operation to reach out the customer faster and more convenient.Recently,the food delivery service has become more popular especially in Cambodia market.They allow customer to place their food or drink order by mobile application.Remarkably,there are many local and international food delivery companies have established in and come into Cambodia in this 2020.As a result,the market for food delivery service in the Kingdom has become very competitive.In addition,the cause of the pandemic of covid-19 that government advice people to stay home as much as they can,also been considered as an important reason for people to use food delivery service.Who knows what will happen to the food delivery service after this pandemic?Therefore,this study aims to investigate the determinant that drive user intention to use Foodpanda delivery app in Cambodia.To meet with research purpose,quantitative research methodology is employed by using online questionnaire survey,statistical data analysis,and collecting data from 197 respondents who are aware of Foodpanda app.Structural Equation Model was used to test hypotheses from an integrated model of Technology Acceptance Model.The result indicates that attitude toward the use is the strongest determinant regarding the intention to use Foodpanda delivery app.The results provide a range of managerial implications to decision makers in Foodpanda.