SWOT Analysis And Development Strategy Research Of Urban Marathon Events In Liaoning Province

In recent years,the development of urban marathon events in China has become more and more rapid,which leads to more and more fierce competition in the domestic marathon market.The rapid development has also led to the lack of effective theoretical guidance in the organization and operation of the events.In order to effectively solve this problem,more and more track and field training experts have also conducted research on the organization and operation of the marathon events,however,the research on urban marathon in Liaoning Province is relatively deficient.Therefore,this research takes the organization and the movement influence factor of the Liaoning Province marathon event as the starting point,in order to promote the Liaoning Province city marathon event sustainable rapid development,promotes the national fitness movement level as the main goal.This research through the use of literature,expert interviews,questionnaire survey,on-the-spot investigation,mathematical statistics,SWOT analysis,the development course,organization,running,medical treatment,time,competition level and prize money of urban marathon in Liaoning Province are analyzed and studied,this paper summarizes the internal and external factors that influence the development of urban marathon events in Liaoning Province,and sums up the advantages,disadvantages,opportunities and threatening factors that are needed for SWOT analysis,to improve the Liaoning Province Marathon Organization and operation of the status quo to provide effective strategies to promote better development of the race.The specific conclusions are as follows:(1)the advantage factors: the track design is more reasonable,mainly to promote urban culture and display urban characteristics;the overall competitive level in China has already been at a high level,the various events have attracted many foreign marathon elite athletes to participate in the competition;the level of the referee and the ability to provide medical care have been widely recognized by the participants.(2)disadvantages: the Industry Integration of the events is still at an early stage,the development of marathon-related products is still insufficient,there are not many marathon-related industry integration projects;the Organization and management of the events,lack of policies and regulations,poor organization and management,volunteers and staff quality needs to be improved;the amount of prize money is still low;publicity work is still not in place.(3)opportunity factors: The city in which Liaoning holds the city marathon has a pleasant climate,beautiful scenery and a long history and culture;support has been continuously increased;the number of participants has gradually increased and the number of participants has diversified,the marathon's mass base is growing.(4)threat factors: economic development is the main threat factor.Specific suggestions are as follows:(1)excavate the potential of the competition in the aspects of route design,competition result,referee level,medical security,etc..(2)utilizing the abundant natural resources of Liaoning province and supporting policies of Liaoning Provincial Government and sports bureau.(3)to further enhance the richness of the event content.The design of the competition should meet the needs of more people and improve the enthusiasm of the participants.(4)create a marathon culture in a variety of ways.