As an important product of the development of Internet information technology,online learning plays an important role in enriching teaching resources and promoting the innovation of educational methods.In this case,how to effectively improve the online learning effect of students has become the focus of the society and an important issue that must be paid attention to in the field of education management.However,the existing research on the influencing factors of online learning effect is still relatively scattered,lacking mature theoretical guidance,and most of the analysis on the influencing factors of online learning effect mainly focuses on high school students and college students,while ignoring the online learning effect of younger groups.With the popularization of online education methods and the continuous updating of education concepts,junior high school students have become an important audience of online learning.Obviously,compared with high school students and college students,junior high school students have significant differences in knowledge system,cognitive system and other aspects.Therefore,it is necessary in theory and practice to discuss the influencing factors of junior high school students’ online learning effect and improve the overall online education management level.Based on the analysis of relevant literature and interview data,the paper starts from the perception level of junior high school students,constructing a research model with perceived usefulness,perceived ease of use,perceived entertainment,perceived interactivity and platform service as the antecedent variables and online learning effect as the outcome variable.Furthermore,taking the "Hai e" English assessment system as the research platform and the junior middle school students in a public middle school in Haidian District as the research objects,the research model was empirically tested.Through the study of the statistical analysis of 312 effective samples data,found that:(1)the overall situation of students’ online learning is at a high level,indicating that online learning has achieved certain results in practice;(2)There was no significant difference in the effect of online learning among students of different genders,while there was significant difference in the effect of online learning among students of different grades and length of online learning;(3)perceived usefulness,perceived interactivity and platform service performance have significant positive effects on online learning;(4)perceived ease of use has no significant effect on the effect of online learning.On the basis of the empirical test results,this paper proposes five specific strategies to improve the online learning effect of junior high school students,namely,usefulness,interactivity,service,ease of use and entertainment,from the perspectives of teachers,online learning platform and students.They are(1)Usefulness strengthening strategy.The teachers should optimize and select online teaching resources and reasonably arrange the allocation of online and offline learning resources before teaching.(2)Interactive strengthening strategy.The teachers should attach importance to the interaction in the teaching process,and carry out the interaction between teachers and students,students and students through online discussion,online Q&A and message board.(3)Service strengthening strategy.On the one hand,teachers should strive to improve their information literacy;On the other hand,teachers and learning platforms should strengthen the guidance of students’ learning objectives,and at the same time,through the organic combination of a variety of evaluation methods,enhance students’ learning results.(4)Usability improvement strategy.On the basis of ensuring the user interface is simple and fast,the learning platform should invest more resources in the design related to students’ learning content,such as increasing the design to mobilize students’ sensory learning.(5)Entertainment improvement strategy.The learning platform should closely combine study design and entertainment design,at the same time,students also need to strengthen the ability of self-management. |