Research On The Profit Model Of K12 Online Education

At present,the scale of K12 online education industry is growing fastest in China's online education market.From the perspective of macro environment,favorable policies have made the Internet and education industry deeply integrated,the education consumption level and education awareness of Chinese residents have been improved,and the application of big data,artificial intelligence,cloud computing,VR,5g and other technologies in the education industry has promoted the development of K12 online education industry.In addition,the capital market has also given K12 online education unprecedented attention,and the stock prices of various educational institutions have performed well.Therefore,the research on the profit model of K12 online education industry has practical significance for the sustainable development of the industry.This paper takes Beijing century bright future education technology Co.,Ltd.as a case,analyzes the elements of slyworsky's profit model,and evaluates the current situation of its profit model from the financial point of view.Based on the theory of enterprise competitive strategy and the theory of schlewersky's profit model as the theoretical support of the profit model research,this paper explores the financial indicators and profit status of the company by sorting out and counting the company's five-year financial data,and puts forward countermeasures and suggestions for the healthy development of the company's profit model.This paper mainly uses case analysis,literature analysis,vertical comparative analysis of corporate financial data,and horizontal comparative analysis of the elements of slewsky's profit model.First of all,after reading and collating the relevant literature of profit model at home and abroad,this paper summarizes its definition,constituent elements and evaluation,and summarizes the relevant theories and conceptual basis.Secondly,it introduces the basic situation,development process and organizational framework of tal;This paper uses strategic analysis tools to discuss the internal and external environment situation of tal.On the premise of understanding the background of Tal,it uses the theory of slyworsky profit model elements as the basis to explore the profit point,profit source,profit leverage and profit barrier of Tal,and selects enterprises in the same industry for horizontal comparative analysis.Finally,it summarizes the advantages and disadvantages of Tal's profit model,the internal logical relationship and types of the elements of Tal's profit model.According to the disclosed financial statements of Tal,this paper calculates various data,and studies the company's five-year profitability and financial quality from a financial perspective,including profitability,operation ability,solvency,development ability,cash flow analysis,profitability quality and DuPont comprehensive analysis.Using trend,structure,factors and other analysis methods to comprehensively evaluate the profitability of tal.Finally,the paper puts forward the existing risks and Optimization Countermeasures of Tal,and forms the enlightenment for the whole K12 online education industry.After in-depth analysis of this paper,this paper puts forward seven optimization countermeasures according to the four existing risks to help the sustainable profit development of enterprises;It also provides five references for the profit model of K12 online education industry.With the gradual expansion of K12 online education market,it is very important to explore the industry profit model to help improve the value of the enterprise.This paper strengthens the research on the profit model of K12 online education industry,hoping to provide some inspiration for other related enterprises.