| With the rapid economic development,China’s economic volume has ranked second in the world,and the national income level and consumption level have been greatly improved.The growth of national wealth is bound to affect the development of the insurance industry.Among them,more and more families have participated in the life insurance market.They hope that by purchasing insurance,they can effectively avoid risks and bring benefits.Life insurance is playing an increasingly active role in China’s market economy,and the state has issued a series of policies to support it.Based on this,in recent years,the state has promulgated a number of insurance-related policies and measures,and has clearly proposed to accelerate the development of modern insurance services.Commercial insurance is an important pillar in the construction of a multi-level social security system in China.In particular,life insurance must bear important responsibilities.This not only clarifies the status of commercial life insurance in China’s insurance market,but also points out the direction of the development of life insurance.Happiness is everyone’s diligent goal.At this stage,our country’s main task is to continuously meet the people’s increasing needs for a better life and effectively enhance the people’s sense of gain and happiness.It is a study on the effect of happiness on family life insurance participation.In the previous studies of influencing factors for life insurance purchases,most of them were attributed to some demographic variables and family characteristics variables,and from the perspective of the happiness of residents’ families,the analysis of the impact on life insurance participation behavior was less.In addition,this paper combines the relevant factors of demographics and family characteristics,in order to comprehensively study the personal life insurance participation behavior of the family by integrating subjective well-being and risk attitude.Based on the research background,this paper first reviews the relevant domestic and foreign literature,introduces the related theories of life insurance needs,defines the concepts related to subjective well-being and risk attitudes,and then summarizes its theoretical and empirical analysis to establish the significance and innovation of this research.Place.In the empirical study,the data from the 2015 China Family Finance Survey were used to construct a probit and tobit model to explore the relationship between subjective well-being and risk attitudes and personal participation of households at a micro-level.In order to connect theory with reality,this article also collects data on China’s macro life insurance market,trying to find out the current situation and development path of China’s life insurance from a macro level,so as to bring more practical significance to the empirical work at the micro level.The empirical analysis of this paper is mainly divided into two parts.The first is to study the effect of subjective well-being on family life insurance participation behavior.Demonstrate whether subjective well-being has an impact on the participation probability and degree of family life insurance.Second,the family risk attitude is used as a classification,and the empirical analysis of the impact of happiness on family life insurance participation under different risk attitudes is different.Through empirical research,it can be seen that subjective well-being has a significant positive impact on the enthusiasm and participation of families in the life insurance market,that is,families with higher subjective well-being have a higher possibility of purchasing life insurance,and at the same time,life insurance premiums The larger the expenditure,the higher the proportion of premium expenditure to income.Therefore,paying more attention to the happiness of Chinese residents’ lives and putting the dividends of economic development into people’s hearts will further promote the sound development of the economy.At the same time,it was also found that families with different risk attitudes had different effects on family life insurance participation.In risk-averse and risk-neutral families,happiness significantly positively affects family life insurance participation,while in risk-preference families,the impact is not significant.Establish a good risk consciousness,let people more involved in family economic behavior,and really play a good role of insurance for society. |
