Research On Legal Regulation Of Online Business Data Behavior

In the new information era of dataization and intelligence,the economic value of data and information is becoming increasingly prominent,and the data behaviors such as collection and use pose major challenges to the traditional types of rights and their legal regulation theory and practice.In order to effectively maintain personal information security,privacy and other personal and property interests,guarantee the legal rights and compliance of data products and other asset rights and data behaviors,and promote the development of big data industry,digital economy and economic digitization,this requires the improvement of systems to achieve personal information The balance of interests between rights protection and the rational transfer,use and sharing of data information.Under the background of big data technology,online merchants provide convenience for online users,but also lead to the improper collection and use of personal information and raw network data by online merchants,which affects the security of data information.How to protect the personal information of network users,at the same time,promote the legal and compliance free flow and sharing of data resources to realize the true value of data,this is a question that should be considered by academia,practice and regulatory authorities.This article takes Taobao Company v.Meijing Company as an example of unfair competition in big data products.It combs the current situation and problems of unauthorized collection and use of personal information by Chinese Internet companies using big data technology,and analyzes personal information,network raw data and data products from a legal perspective The basic issues such as the connotation,legal attributes and attribution of rights,clarify the data rights relationship and obligations between network users,online merchants and third parties,and also collect and use personal information,maintain management and authorize third parties to use and share with online merchants Whether the data is legal and justified.At the same time,it draws on the experience of classic foreign cases,legislation and judicial practice,and puts forward the perfect strategy for the legal regulation of online merchants' data conduct.