Research On The Overseas Communication Of The Book Of Songs From The Perspective Of Cross-Cultural Communicatio

The dissemination and research of The Book of Songs in various countries in the world is a history of cultural exchanges between China and foreign countries,as well as a history of academic collision between China and foreign countries.Therefore,the cross-cultural dissemination of The Book of Songs is of great research value.From the perspective of crosscultural communication,this paper takes the H5 series of works "How Much Do You Know About The Book of Songs" as an example,uses the literature analysis method to sort out and summarize the cross-cultural communication of the "Book of Songs",and uses the case analysis method to analyze the impact of H5 works on the "Book of Songs" "The empowerment of cross-cultural communication.The full text is divided into six parts.The first part briefly introduces the research background and significance,expounds the research status of the cross-cultural communication of The Book of Songs and the combination of H5 and traditional culture at home and abroad,and explains the research methods and related concepts.The second part takes the dissemination of The Book of Songs in Korea,Japan,France and the Englishspeaking world as examples to sort out the dissemination of The Book of Songs and summarize its dissemination characteristics.It is concluded that the dissemination of "Book of Songs" in South Korea shows the characteristics from proverb interpretation to fusion;the spread of "Book of Songs" in Japan shows the characteristics from training reading to naturalization;The characteristics of restoration;the dissemination of "Book of Songs" in the English-speaking world shows the characteristics of translation from translation to original translation.The third part takes Lasswell’s "5W" model as the starting point,and discusses the difficulties encountered in the cross-cultural communication of "Book of Songs" in terms of communication subject,communication channel,communication content and communication effect.The fourth part mainly analyzes the advantages and disadvantages of H5 works in cross-cultural communication.The fifth part combines the above research results and proposes four strategies for the cross-cultural communication of The Book of Songs under the empowerment of H5 technology,namely,top-level design leads the diversification of communication subjects;context compensation improves the accuracy of communication content;integrates communication to build an all-media communication matrix;Digital traces help visualize communication effects.The sixth part discusses the design practice of the H5 series of works "How Much Do You Know The Book of Songs" from the four aspects of scene narration,enhancing closeness;multiple interactions,adding interest;instant feedback,improving satisfaction;combining elements to improve communication.The research in this paper can add an electronic media perspective to the research on the cross-cultural communication of The Book of Songs,enrich the research form of "Going Global" in the Book of Songs,and at the same time provide theoretical and practical references for the research on the cross-cultural creative communication of The Book of Songs.