| With the advent of the 5G era,the traditional film and television industry has undergone great changes.The rapid development of information technology has brought diversified media terminals to people,and has also made the viewing methods of film and television works more diverse.In today’s multimedia environment,viewers are gradually no longer satisfied with being a unilateral receiver.They look forward to participation and expression.This new demand for movie-watching experience has prompted the creation of a new narrative model."Interactive" and "interactive" have become popular keywords in different industries.The film and television industry has also aimed at this trend.Under the dual call of technological development and audience needs,the concept of interactive film and television came into being and became the video market.The new players of,began to step into the public eye.This paper takes interactive film and television as the research object to conduct a systematic study,and analyzes interactive film and television cases in detail by combining the knowledge of narrative and communication studies,discusses interactive narrative and the development history of interactive film and television,and deeply explores the interactive preconditions.Several different narrative structure models are used to study interactive narrative issues in interactive film and television.And studied the narrative design strategy of the existing interactive film in detail,and proposed the possibility of improvement in the creation of interactive film and television.At the same time,it discusses that the development of interactive film and television has brought about a great change in the identity of the audience.The paradox of immersion and interaction,the conflict between freedom and thematic content that are commonly encountered in interactive narrative films are also discussed,with a view to Interactive film and television can develop vigorously for a long time. |
