Influence Of Interface Features Associated With Subjective Value On The Effect Of Warning Information In Mobile Payment APP

With the popularization of mobile payment,the risks brought by mobile payment also urgently requires attention.When there are risks in the mobile payment process,warning information will appear on the transfer interface of the mobile payment APP to indicate possible risks.Affected by individual knowledge and experience,individuals may have different cognitions and attitudes toward the same object,which is subjective value.In order to explore the impact of subjective value on the effect of warning information,this study uses eye tracking technology to record the virtual process of people transfer money to others by Alipay in order to explore the impact of the interface features related to subjective value on the effect of warning information.Experiment 1: This study aims to explore the interface features related to subjective value and whether the amount of money affects the effect of warning information.For 43 college students at school,The two-factor within-subject experimental design was studied,2(Font color related to subjective value: red,green)× 3(Amount: small,medium,large).Results:(1)The font color related to subjective value affects the effect of the warning information.The red warning has a better effect and represents a higher risk.It can capture the participant’s attention faster.The participants pay more attention to the red warning information,and they are tend to refuse to pay.(2)The amount of money affects the effect of the warning information.The larger the amount of money,the faster the warning information captures the attention of the participants.The more the participants pay attention to the warning information,the longer the reaction time to make payment choices.Experiment 2: This study explored the difference between goal-driven attention capture and stimulus-driven attention capture in the role of warning information on the basis of experiment1.To explore the effect of the warning information and their mutual influence,this study changed subjective value-driven font color and stimulus-driven font size to compare Attention process,Coding process,and the compliance of warning information.This study using two factors of 2(font color related to subjective value: red,green)× 2(font size: small,large)within-subject experimental design.Result:(1)The effect of the font color related to subjective value in Experiment 1 was verified on the effect of warning information;(2)The stimulus-driven font size affected the effect of warning information.The larger the font,the more attention the participants paid,the longer the response time for payment choices;(3)The subjective value-driven font color affects the impact of the stimulus-driven font size on the warning information.When the font color is red,the participants pay attention to small fonts more;when the font color When it is green,there is no significant difference in the total fixation time between the large and small font warning information.Two experiment results shows that the font color,the amount of money,and stimulus-driven font size related to subjective value affect the effect of warning information in different ways;the font color associated with subjective value affects the process of stimulus-driven font size on the effect of warning information.