Domestic Medical Documentaries Shape The Media Image Of The Medical Industry

Doctor-patient disputes have become a common problem in Chinese social.Some media even play a role in promoting the escalation of doctor-patient conflicts,which is unreasonable.As a medium of mass communication,the media should give full play to environmental monitoring,interpretation and regulation,socialization and other functions,guide the audience to the direction that is conducive to promoting the détente between doctors and patients and social harmony.Therefore,how to better shape the medical industry and guide the audience has become an urgent problem to be solved.Different from the negative reports of some media on doctor-patient relationship,a number of excellent medical documentaries have emerged in China in recent years.They provide a relatively objective way for the audience to understand the medical industry by portraying the medical environment and the doctor-patient relationship relatively realistically.Among them,Human Century Video is more prominent in shaping the media image of the medical industry.After its release,it aroused attention on the Internet and the public’s re-thinking about the medical industry.This paper takes domestic medical documentaries as the research object and mainly completes the following contents: Firstly,The status quo of media image presentation and research in the medical industry was summarized to clarify relevant concepts of media image in the medical industry,and the media image of the medical industry presented in domestic medical documentaries was summarized.Secondly,taking the first and second seasons of the popular domestic medical documentary Human Century Video as an example,this paper analyzes the content characteristics of media image construction and presentation in the medical industry in the medical documentary.Thirdly,the mechanism of media image building in medical documentaries is analyzed from the perspectives of diversified narrative language,rich narrative context,humanistic care and emotional injection.Fourthly,through the above analysis,the pper extends to the level of influence on the audience,reveals the guiding role of documentaries in the media image building of the medical industry,and summarizes the relevant enlightenment in the media image building of medical documentaries.