Research On The Experience Of Inbound Tourists In Xi'an Cultural Tourism Based On TripAdvisor Text Analysis

As one of the hot topics in tourism research,tourism experience research has attracted the attention of scholars at home and abroad,and has achieved fruitful results in theory and practice.The traditional research mainly uses qualitative research methods such as content analysis method and questionnaire survey as well as quantitative method of mathematical statistics,based on phenomenology,semiotics,sociology and other non-collective perspectives and different theoretical backgrounds to constantly study tourism experience problems.But for the comprehensive study of multi-cultural tourism experience with the case of mesoscale tourism destination,the study of tourist experience perspective and tourism emotional experience in different language environments needs to be supplemented and perfected.And few applications The research results of social network analysis on tourism experience element attribute and relation network.Based on tourist experience value perception and social network theory,combined with literature analysis,content analysis and social network analysis,this paper analyzes the comments of 26079 inbound tourists on the experience of Xi'an cultural tourist attractions,including the basic characteristics of sample selection,word frequency analysis,common word network and feature analysis,emotional experience analysis,etc.and perfect,so as to clarify the present situation and existing problems of cultural tourism experience development in Xi'an,and play a think-tank role for Xi' an from the big city of cultural tourism to the strong city of cultural tourism.At the same time,it can better meet the diverse needs of tourists at home and abroad,help to release the charm of cultural tourism,and provide sustainable development force for the upgrading and transformation of consumption quality level.The main conclusions are as follows:(1)Judging the cultural tourism experience attributes of Xi'an from the micro perspective can be divided into five categories: tourist attraction,tourist environment and service,public environment and service,tourist subjective factors,touristattractions,history and culture,festival activities,tourism facilities,scenic area management,tourism services,specialty food,tourism shopping,location environment,weather and climate,public facilities,humanistic environment,etc.From the analysis of the first-class category,the experience perception of inbound tourists in Xi'an cultural tourism is mainly concentrated on tourism attraction and tourists' subjective emotional response and behavior activities,and the perception of public and tourist environment and service is low.From the secondary category analysis,the entry experience of cultural tourism in Xi'an needs to be further enhanced and optimized in terms of excavation of historical and cultural elements,design and publicity of festival events,provision of public facilities in line with the consumption habits of inbound tourists and provision of convenient tourist shopping and payment services.(2)Judging the experience attributes of Xi'an cultural tourism from the macro perspective can be divided into four levels: perceptual,emotional,social and spiritual.In general,the experience of inbound tourists is mainly focused on perceptual and emotional experiences.The experience of cultural tourism in Xi'an is dominated by positive emotions.Most of them express their admiration and appreciation of Xi' an cultural relics and the environment of Xi'an ancient rhyme.A small number of inbound tourists feel that the level of tourism practitioners is low,missed performances or activities regret,ticket prices are too high,tourist attractions project design tourist attractions interactive experience is low,peak season scenic spots crowded and so on perceptual and affective experiences.(3)Xi'an cultural tourism inbound tourists experience elements structure network presents the core-edge structure,the overall network structure reached a certain degree of coordination,there is a certain relationship between the experience elements,but the structure of scientific need to be improved.The nine core experience elements of scenic spots,history and culture,festival activities,scenic area management,tourism service,location environment,public facilities,psychological state and emotional response,and behavioral activities are all more attractive andnon-substitution advantages than other experience perception elements.is the main reason why inbound tourists choose Xi'an for cultural tourism experience.But the ability of core experience elements to drive,influence and enhance the perception of marginal tourism experience is limited.(4)According to the study of tourism experience attributes and structural characteristics of Xi'an cultural tourism inbound tourists,this paper combs the problems existing in Xi' an cultural tourism inbound tourist market from four dimensions: tourism attraction,tourism environment and service,public environment and service,tourist subjective factors,and puts forward corresponding development and management enlightenment.Among them,in the aspect of tourism attraction,we should strengthen the propaganda of historical and cultural image,enrich the interactive situation of tourism activities;in the aspect of tourism environment and service,optimize the quality of tourism service,pay attention to the construction of intelligent scenic spots;in the aspect of public environment and service,create the image of friendly and safe city,provide international public facilities;and pay attention to the subjective factors of tourists interactive and extraordinary experience development to optimize value perception.