Research On The Marketing Strategy Of GJK Smart Medical APP

The development of wisdom health is changing the medical and health industry,national policy support,the popularization of smartphones and the application of 5G technology in the medical industry is bringing more new medical scenarios and unprecedented treatment,wisdom medical APP constantly into people 's life,brought a lot of convenience for people' s life,but also exist a lot of problems.GJK Smart Medical APP,the research object,is one of the APP in Guizhou Province,covering marketing problems including fuzzy product positioning,imperfect product design,high product pricing and unreasonable product promotion combination,etc.In the imperfect product design,lack of product function design,and identifying the key factors affecting user use,thus proposing marketing strategy.This paper uses mature technology to accept models and perceive risk to form a complete understanding of the overall status,characteristics and influencing factors of user motivation using GJK Smart Medical APP.The analysis results show that in the customer characteristic variables,the marital status and health status can directly affect the willingness of users of GJK smart medical APP,and users to perceive usefulness,ease of use and risk perception can directly affect the willingness of users of GJK smart medical APP.Therefore,to solve the marketing problems of GJK Smart Medical APP,it is necessary to be positioned in married families and customer groups with different health conditions,while improving user perceived usefulness and ease of use and reducing user perceived risk.Combining perceived usefulness,perceived ease of use,perceived risk with 4P marketing strategies to address problems with GJK Smart Medical APP in terms of 4P marketing strategies.First,the product strategy,First,Add the family doctor function module;Second,Establish a standard electronic health file;Third,Access to the hospital inspection system,Convenient for users to check at any time;Fourth,Strictly screening the qualifications of medical practitioners;Fifth,Perfect the functional module,Attract high-quality doctors;Sixth,Strengthen the privacy protection technology,Reduce user-perceived risk,Seventh,Building brand stories,Establish a brand image;Improve the product design through the above seven aspects,Improve user trust;Second,the price strategy,Not only to innovate the profit model,Free user strategy,It is also necessary to formulate a transparent and unified appointment and registration fee standards;Again,the promotional strategy,First,Integrate the hospital resources,Put in the product advertising;Second,Online SEO improves the ranking;Third,Personnel promotion and in-depth community service for the elderly groups;Fourth,Low-price physical examination package to attract users ' attention;Fifth,Access to the medical insurance system to cultivate users ' medical habits,Support for epidemic prevention and control;Sixth,Promote smart wearable devices,Cultivate the chronic disease management habits of patients with chronic diseases;Finally,the channel strategy,Mainly to increase the promotion channels,Expand the download platform;Through the above strategies,GJK Smart Medical APP provides a reference to specifically improve the product function module,develop the marketing strategy,and improve the user usage,At the same time,it provides practical reference for enterprises in other intelligent medical industries.