A Study On The Evaluation Of Entrepreneurial Opportunities In Nanjing A Chinese Traditional Chinese Medicine Clinic

With the continuous deregulation of the policy of traditional Chinese medicine industry,the spring of medical practitioners has arrived.With global joint efforts put into constructing the ‘the Belt and Road' policy,the traditional Chinese medicine culture has not only become a significant means to promote cultural transmission,but also an important medical means for people to maintain their health,which is drawing more and more attention.Multiple factors altogether have contributed to the increase of the demand for TCM clinics and outpatient departments,making the entrepreneurship of TCM clinics hotly discussed.The evaluation of entrepreneurial opportunity is the start that entrepreneurs must go through.Only a comprehensive analysis and evaluation of the entrepreneurial opportunity can improve the possibility of success of entrepreneurs.Meanwhile,relevant investors,entrepreneurs and entrepreneurial opportunity evaluators also need to evaluate the entrepreneurial opportunity from different dimensions according to the evaluation theory of entrepreneurial opportunity.Starting from the identification of entrepreneurial opportunity generated by market demand,the author discusses the entrepreneurial planning of a TCM outpatient department in Nanjing.Based on the Timmons evaluation system of entrepreneurial opportunities and the clinic's project,the author evaluates entrepreneurial opportunities from the aspects of entrepreneurs and teams,economic value and harvest conditions,industry and market,competitive advantages and fatal defects,and differences between ideal and reality.In order to ensure the comprehensive and feasible evaluation results,the author combines the quantitative method evaluation and business model evaluation to provide sufficient theoretical support for the entrepreneurial process and improve the probability of entrepreneurial success.Finally,the conclusion and research prospect.It is concluded that the entrepreneurial project of Nanjing A TCM clinic has high commercial value and corresponding theoretical basis.At the same time,the entrepreneurial risk and competitive pressure can be tolerated,which can meet the needs of self-business resources satisfaction.The comprehensive evaluation of the entrepreneurial project opportunity has meaningful research value and huge market potential.In the future,the theory on which the research is based will be continuously improved in the entrepreneurial boom.